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    Natalie (Krag) Lyall

    Head of Editorial, Asia

    Natalie (Krag) Lyall is a seasoned professional with a rich background in communications and marketing.

    Having held key positions in reputable organizations, Natalie has honed her expertise over the years.

    She served as the Head of Editorial and Head of Content at Ogilvy Asia, showcasing her leadership and strategic skills.

    Natalie also excelled as the Head of Go To Market, Asia at Ogilvy, illustrating her versatility in different roles.

    Prior to her tenure at Ogilvy, she made significant contributions as the Head of Group Communications Asia Pacific at Ogilvy and Mather.

    Natalie's entrepreneurship spirit led her to establish Brada Group, where she demonstrated her business acumen and vision.

    Her valuable insights and consultancy skills were evident during her time as a Communications Consultant at Cadbury plc.

    With an international perspective, Natalie served as the European Business Development Director at Bates, further expanding her global experience.

    Her leadership capabilities shined through as the Managing Director in Russia at Saatchi & Saatchi, a testament to her managerial prowess.

    Natalie's extensive experience also includes roles such as Board Account Director and Account Director at Saatchi & Saatchi Advertising, reinforcing her expertise in account management and client relations.