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Natalie Grigg
Senior Marketing Manager - Retention Manager at eToro
Professional Background
Natalie Grigg is an enthusiastic marketer known for her profound dedication to enhancing the customer experience. With a robust professional background, she has accumulated extensive expertise in various marketing disciplines, especially focusing on customer retention and lifecycle management. Currently, Natalie serves as the Senior Marketing Manager, specifically as the Retention Manager at eToro, where she is integral to developing strategies that enhance customer satisfaction and loyalty.
Her professional journey began with a dynamic role as an Account Coordinator at BYU Bradley PR Agency, where she honed her communication and public relations skills. With her sights set on deepening her knowledge and expertise, she undertook significant roles at Ancestry, progressing from a Global Marketing CRM Production Specialist to the Marketing Manager overseeing U.S. Lifecycle Strategy. Her skillful navigation through these positions laid the groundwork for her later role as the Senior Lifecycle and CRM Manager at Orchard, before stepping into her current impactful position at eToro.
Throughout her career, Natalie has demonstrated an exceptional ability to blend creativity with data-driven strategies. Her approach to marketing emphasizes a “fail fast” mentality, encouraging innovation while continuously learning from experiences. This mindset has allowed her to create compelling customer journeys that resonate with diverse audiences, ultimately reinforcing brand loyalty and driving engagement.
Education and Achievements
Natalie is a proud alumna of Brigham Young University (BYU), where she earned a Bachelor’s degree in Communications, with a focus on Public Relations. This foundation not only provided her with valuable skills in communication but also imparted a critical understanding of brand management and customer relations, which she has leveraged throughout her career. Additionally, Natalie broadened her international perspective by studying at the Brigham Young University Jerusalem Center, enriching her worldview and enhancing her ability to market across different cultures.
Further enhancing her educational experience, Natalie participated in the BYU Washington Seminar Program, which allowed her to gain practical insights into the marketing field through an immersive internship experience. These academic endeavors, combined with her ambitious spirit, have played a pivotal role in shaping her into the skilled marketer she is today.
Skills and Expertise
Natalie's expertise spans a diverse range of marketing disciplines, notably in areas such as email marketing, customer relationship management (CRM), and marketing automation. She has built her career on the premise that effective marketing strategies hinge upon understanding customer intent and employing creativity alongside data analytics. Here are some areas of her specialization:
- Email Marketing: Natalie has developed strategic email campaigns aimed at enhancing customer engagement and retention.
- CRM: She has worked extensively in managing customer relationships, ensuring satisfaction and loyalty through targeted marketing initiatives.
- Marketing Automation: Natalie is skilled in using marketing automation tools to streamline processes and enhance efficiency in campaigns.
- International Marketing: Having worked in global marketing roles, she boasts significant expertise in adapting marketing strategies to meet the needs of international audiences.
- Copy-writing: Adept at crafting compelling narratives, Natalie's copywriting skills have contributed to successful marketing campaigns that resonate with customers.
- Branding: She specializes in brand development and positioning, contributing to strong brand recognition in competitive markets.
Achievements
Throughout her career, Natalie has achieved numerous milestones that reflect her commitment to excellence in marketing. As a Senior Marketing Manager at eToro, she has played a crucial role in shaping customer retention strategies that have not only improved customer loyalty but also significantly contributed to the company’s growth across various markets. Her previous roles have likewise illustrated her capacity to adapt and innovate in different marketing contexts, showcasing her versatility as a marketer.
Her journey is a testament to her belief in continuous learning and growth. By actively engaging with industry best practices and pursuing opportunities that expand her skill set, Natalie continuously positions herself at the forefront of the marketing field. Overall, her track record showcases a professional deeply committed to enhancing the customer lifecycle through strategic marketing execution and brand development.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.