Natalie Gordon

Natalie Gordon is the CEO and Founder of Babylist, a leading vertical marketplace and commerce platform focused on baby products. She launched Babylist in 2011 while pregnant with her first child, recognizing a gap in the market for baby registries that offered guidance and diverse gifting options. Since its inception, Babylist has grown significantly, serving over 8 million users annually and generating substantial revenue, including $700 million in attributable commerce last year.1 3

Background and Career

Education: Natalie graduated from the University of Waterloo with a Bachelor of Mathematics in Computer Science in 2004.2 3
Previous Experience: Before founding Babylist, she worked as a software engineer at Amazon from 2004 to 2008, where she contributed to projects like AmazonFresh.2 3

Achievements

Under her leadership, Babylist has become a trusted resource for new parents and gift-givers alike, driving hundreds of millions into the $67 billion baby product market each year.1 3 The platform not only facilitates baby registries but also provides editorial content to help families make informed purchasing decisions.

Personal Life

Natalie resides in Berkeley, California, with her two sons.3 Her journey from a software engineer to a successful entrepreneur exemplifies her commitment to improving the parenting experience through innovative solutions.