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    Natalie Gordon

    Natalie Gordon is the CEO and Founder of Babylist, a leading vertical marketplace and commerce platform focused on baby products. She launched Babylist in 2011 while pregnant with her first child, recognizing a gap in the market for baby registries that offered guidance and diverse gifting options. Since its inception, Babylist has grown significantly, serving over 8 million users annually and generating substantial revenue, including $700 million in attributable commerce last year.13

    Background and Career

    • Education: Natalie graduated from the University of Waterloo with a Bachelor of Mathematics in Computer Science in 2004.23
    • Previous Experience: Before founding Babylist, she worked as a software engineer at Amazon from 2004 to 2008, where she contributed to projects like AmazonFresh.23

    Achievements

    Under her leadership, Babylist has become a trusted resource for new parents and gift-givers alike, driving hundreds of millions into the $67 billion baby product market each year.13 The platform not only facilitates baby registries but also provides editorial content to help families make informed purchasing decisions.

    Personal Life

    Natalie resides in Berkeley, California, with her two sons.3 Her journey from a software engineer to a successful entrepreneur exemplifies her commitment to improving the parenting experience through innovative solutions.

    Highlights

    Jul 23 · youtube.com
    Natalie Gordon: Babylist Revenue Surpasses $400M - YouTube
    Natalie Gordon: Babylist Revenue Surpasses $400M - YouTube
    Feb 20 · Fast Company
    How baby registry site Babylist hit $400 million in annual revenue - Fast Company
    Nov 8 · babylist.com
    Natalie's Baby Registry - Babylist
    Aug 15 · Yahoo Finance
    Babylist Opens Flagship Showroom, Designed For Today’s Consumer - Yahoo Finance
    Babylist Opens Flagship Showroom, Designed For Today’s Consumer - Yahoo Finance
    Nov 7 · youtube.com
    210. Natalie Gordon of Babylist: Lessons from 10 Years as CEO
    210. Natalie Gordon of Babylist: Lessons from 10 Years as CEO

    Related Questions

    What inspired Natalie Gordon to start Babylist during her maternity leave?
    How did Natalie's background in software engineering influence her approach to founding Babylist?
    What were the biggest challenges Natalie faced when scaling Babylist?
    How has Babylist evolved since its inception in 2011?
    What are some key lessons Natalie has learned from her 10 years as CEO of Babylist?
    Natalie Gordon
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    Location

    Oakland, California, United States