Natalie Ebel

Natalie Ebel is a successful entrepreneur and marketing professional who currently serves as Co-President and Creative Director of Backdrop at F. Schumacher & Co.14 She co-founded Backdrop, a modern paint company, with her husband Caleb Ebel in 2018.3 Backdrop was later acquired by F. Schumacher & Co. in 2021.2

Career Highlights

• Co-President at F. Schumacher & Co. (2021 - Present)1
• Co-Founder of Backdrop (2018 - Present)1
• Chief Marketing Officer at Pencils of Promise (2017 - 2018)4
• Senior Marketing Manager at Time Inc. (2013 - 2014)4
• Marketing Manager at Simon and Schuster (2011 - 2013)4

Education

Natalie studied Marketing and Art at the University of Missouri Trulaske College of Business from 2004 to 2008. She also pursued International Business at the Università degli Studi di Bergamo.4

Achievements

Natalie was recognized as part of Adweek's Brand Genius Class of 2016, with Pencils of Promise being honored as the Brand Save Honoree.1

Backdrop

Backdrop has disrupted the paint industry by simplifying the painting process, offering curated color options, and focusing on sustainability. The company is the first Climate Neutral Certified paint brand and has expanded into premium wall coverings and rugs.35

Natalie's approach to Backdrop's branding and marketing draws inspiration from the beauty industry, emphasizing real swatches and creating memorable, irreverent color names.5