Wharton School, University Of Pennsylvania

The Wharton School

The Westminster Schools

Connecticut College

President at RaceTrac

Atlanta, Georgia, United States

RaceTrac

President

Energy Dispatch LLC

Vice President

Executive Director

Honored by Convenience Store Decisions magazine as one of “40 under 40”next generation leaders (December 2015)
Promoted to Executive Director in January 2015
-  Work directly with senior management to develop and implement strategic plans for all companies; Developed formal strategic plans for the first time in the company’s 80-year history in 2013.
-  Oversee all aspects of RPI project management and strategic initiative implementation to drive best practices for effective project execution and maintain customer satisfaction across all Sponsors; Manage portfolio of over 20 cross-functional projects with approved budgets of over $10MM.
-  Drive Innovation for RaceTrac and its five retail, fuel supply and fuel delivery entities; spearheaded a program to engage organization in grassroots innovation. Convene team of cross-functional leaders quarterly to vet employees’ ideas and determine those with the highest potential. Build business cases to pitch ideas to senior leaders. Implement ideas and determine, through diligent metric tracking, whether projects should shift, continue or stop.
-  Provide leadership, supervision, coaching and mentoring to all members of the Special Projects Department; manage team of 13 people
-  Member of Board Risk Committee and, as such, monitor and mitigate significant corporate risk.

RaceTrac Petroleum

Executive Director of Strategy and Solutions

- Conducted situation analysis of General Mills Hispanic cereal consumers to understand Hispanic moms’ motivations, desires, and shopping behavior at Wal-Mart.
- Developed comprehensive strategy to grow share of Hispanic cereal purchases at Wal-Mart, including leveraging industry best practices, using in-store levers/promotions, executing out-of store sampling and developing Hispanic advertising plans. 
- Led cross-functional team to establish and implement alternative in-store cereal sampling methods to drive trial and conversion at the point of purchase.
- Performed weekly business performance analysis on recently launched cereal products at Wal-Mart to ensure key targets were reached and assess impacts on overall brand franchise performance, such as cannibalization and incrementality.

General Mills

Associate Marketing Manager Intern

Honored as Acquisition Solutions "Rising Star"
- Designed and implemented Mentor/Protégé Program at Office of Acquisition Management.  Instituted improvement initiatives around training, rewards and recognition, and communication.  Partnered with leadership to enhance cross-division communication, improve teamwork, and remedy key organizational issues.  Analyzed yearly employee satisfaction surveys that quantitatively measured progress.  Satisfaction improved each year (2008-2010) as a result of efforts.
- Improved diversity at Immigration and Customs Enforcement by examining recruiting, hiring, and promoting processes.  
- Supported strategic planning efforts at Federal Emergency Management Agency; developed vision, strategic objectives and key initiatives, directly addressing issues identified after Hurricane Katrina.  Culture and morale saw measured improvement.

Acquisition Solutions, Inc.

Consultant

- As Engagement Manager, oversaw mission critical implementation of new investigative forms across Federal Investigative Services Division (FISD) systems and processes. Successfully implemented new forms in record timeframe.  Supported cross-functional work groups to improve efficiency and communication.  Designed innovative reporting and communication tools. Developed messages targeting stakeholder and customer groups. Tracked progress. Managed and mitigated risks. Project success honored by FISD Undersecretary at awards ceremony. 
- Crafted guidelines to modernize FISD IT systems. Transformed change management from disparate process to holistic, integrated approach. Facilitated development of ITP strategy; carved out initiatives to achieve ITP goals. Improved efficiency by developing and implementing project management tools.  Addressed workforce concerns through development of individual development and succession plans.  Organization now prepared for pending transitions.
- Defined, advanced National Oceanic and Atmospheric Administration IT agenda. Evolved CIO Council into cohesive, high-performing team. Examined communications strategy, including marketing and branding.  Recommended alternative web presence and branding approach to improve public perception.

SRA Touchstone Consulting Group

Natalie Bolch Morhous