Natalie Barth

Natalie Barth is a senior professional at BASF, currently serving as the Senior Manager Digital Marketing for Plastic Additives.12 Her career at BASF has been marked by steady growth and diverse roles in digital innovation and ecosystem management.

Education and Early Career

Natalie studied at Universität Ulm, where she earned both her Bachelor's and Master's degrees in Wirtschaftschemie (Business Chemistry). This educational background provided her with a strong foundation in both chemistry and business, preparing her for a career in the chemical industry.

Career at BASF

After completing her university education, Natalie joined BASF, one of the world's largest chemical companies. Throughout her tenure at BASF, she has held various positions that showcase her expertise in digital transformation and innovation:

• Digital Growth Manager in Performance Chemicals
• Digitalization & Ecosystem Manager in Nutrition & Health
• Adaptive Business Network Manager in Nutrition & Health
• Graduate Student in Innovation Excellence

Her current role as Senior Manager Digital Marketing for Plastic Additives demonstrates her continued growth within the company and her specialization in digital marketing strategies for specific product lines.12

Expertise and Skills

Natalie's professional journey highlights her expertise in:

• Digital marketing strategies
• Ecosystem management
• Innovation and digital transformation in the chemical industry
• Cross-functional team collaboration
• Project management

Her background in both chemistry and business administration, combined with her focus on digital growth and ecosystems, has made her a valuable asset in driving digital initiatives within BASF.

Natalie Barth's LinkedIn profile (username: natalie-barth-1bab5514b) reflects her current position and professional achievements at BASF.12 Her career trajectory showcases her ability to adapt to various roles within the company and her commitment to driving digital innovation in the chemical industry.