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Natalie Baboulas
Vice President Director, Media at Digitas North America
Natalie Baboulas is a Vice President Director of Media at Digitas North America.3 She has been in this role since at least April 2021, having previously served as an Associate Director of Media at the same company from January 2018.3 Baboulas is based in Chicago, Illinois.
Her professional experience includes working on significant marketing campaigns, such as the Chore Club by Whirlpool Brand. This social media campaign, launched during the spring of 2020, aimed to help parents engage their children in household chores while also teaching them valuable life skills.1 Baboulas was part of the team that developed and executed this campaign, which achieved nearly 20 million impressions and surpassed industry engagement benchmarks by over 20%.1
Baboulas has also worked on other notable projects, including a campaign for KitchenAid that celebrated 'makers' and 'marks'.2 Her expertise lies in media strategy and planning, particularly in the context of digital and social media marketing for major brands.
