Natalia Solodukhova

Natalia Solodukhova is a prominent figure in the Russian AdTech industry, serving as the co-founder and President of Buzzoola, a leading advertising company in Russia and the CIS region.1 She has played a crucial role in establishing Buzzoola as a significant player in the digital advertising market.

Professional Background

Solodukhova's career spans the finance and technology sectors, with a focus on project management, market analysis, and business development. Her expertise has been instrumental in guiding Buzzoola's growth and success in the competitive AdTech landscape.

Buzzoola and Recent Developments

Under Solodukhova's leadership, Buzzoola has become a major force in the Russian advertising market. The company's network covers more than 70 million monthly users and processes about 450 billion advertising requests monthly.1 This impressive reach has made Buzzoola an attractive acquisition target.

In a significant development, MTS, a major telecommunications company, recently acquired a 67% stake in Buzzoola Group, with plans to purchase the remaining 33% in 2024.1 This acquisition is part of MTS's strategy to expand its AdTech business and increase its market share in the advertising sector.

Leadership Style

Despite the acquisition, Solodukhova has emphasized the importance of maintaining Buzzoola's autonomy and company culture. She stated, "After joining MTS, we will maintain our autonomy and the atmosphere that our employees are accustomed to".1 This approach demonstrates her commitment to preserving the company's identity and values while leveraging the opportunities presented by the MTS partnership.

Solodukhova's leadership has been recognized within the industry, and she continues to play a vital role in shaping the future of digital advertising in Russia and the CIS region.