University of Maryland - Robert H. Smith School of Business

George Mason University

We are hiring  -  Associate Director, Content and Digital Marketing

In my current position I am responsible for all channel partner, federal, state & local as well as defense marketing campaigns. Content development tasks include proposal writing, video project management, creating eBooks, managing the blog editorial calendar, writing customer-facing email blasts, creating and updating existing webpages as well as social media calendar management. Additional tasks include overseeing all B2G public relations campaigns. This includes drafting key talking points, editorial research and press outreach. Last but not least, I create the annual B2G communications strategy, create quarterly marketing ROI reports and manage all government affairs marketing initiatives. My favorite part of the job is to go on goTenna Pro customer demos and see our off-grid mesh networking devices in action! For more information, visit www.gotennapro.com

goTenna

Associate Director, Content and Digital Marketing

In my former position as Content Marketing Manager I oversaw The Last Mile (connecthelastmile.com), an online community of thought leaders and experts who specialize in off-grid communications. I also project manage videos, podcasts, white papers, data sheets, emails and social media campaigns for goTenna Pro. This lightweight, portable mesh networking device enables real-time team tracking, map marking and messaging on any smartphone, even in comms-denied environments where there is no cell service.

Senior Content and Digital Marketing Manager

In my former role as the Content Marketing Manager at Computer Generated Solutions (CGS), I spearheaded the development of global marketing content for three divisions: Applications, Learning as well as Business/IT Outsourcing. 

One of my biggest accomplishments was launching their very first video and audio podcast called The Thread. The podcast features guests from various industries, shedding light on trends impacting businesses worldwide.

I oversaw the production of videos, blog posts, newsletters, emails, white papers, data sheets and other marketing projects. I helped drive leads to our business development and sales team by creating thought-provoking content and rich visuals for B2B clients.

CGS (Computer Generated Solutions)

Content Marketing Manager

In my previous role as a Director of Marketing & Communications, I developed the annual marketing strategy, budget and marketing implementation plan. I managed one full-time Marketing Specialist, freelance bloggers, as well as marketing/production agency relationships. On a weekly basis, I implemented digital marketing campaigns in coordination with the business development, sales, cross-regional teams as well as industry partners. 

In 2016, I served as Project Manager for a brand refresh consisting of website, trade show booths and collateral redesign with a total cost of over $200,000. 

With the help of my Marketing Specialist, I managed over 80 conferences per year. This includes prepping key messaging, booth design and logistics for large-scale conferences, complex technology demonstrations, roundtable discussions and other types of VIP events.

On an annual basis, I typically wrote half a dozen press kits and globally distributed press releases which contributed to over ten news stories. My goal was to continuously elevate brand awareness in the market.

I was Project Manager for multiple corporate videos in 2015 and 2017 which resulted in hundreds of views on Youtube. My most recent video project took place in the third quarter of this year and had a budget of $80,000. I was in charge of script writing, location scouting, costume design and set design. The video has garnered over 900 views to date and can be found here:  https://www.youtube.com/watch?v=3vWLXJbVH74

SES Government Solutions

Director of Marketing and Communications

When I started out as a Marketing Specialist in 2010, I designed marketing material for rebrand campaigns in both 2010 and 2011. This herculean effort included redesigning collateral, stationery, booth displays and advertisements with very strict deadlines.

I also worked alongside Sales and Business Development to create multiple customer presentations, white papers, social media infographics and proposal graphics which contributed to record new business each year.

In an effort to improve the return on investment for my company, I also implemented a process to enhance our marketing success metrics by creating a six-month analysis report. As a result, my team was able to manage the marketing budget more effectively by removing ad placements that underperformed and boosting those that proved to be successful in the following year.

In 2013, I launched the company’s first social media channels and provided internal social media policy and engagement training for over 50 employees.

In 2015, just as I was transitioning to my new role as a Director, I launched our first corporate blog (www.govsatreport.com). Each weekly post provides our target audience with the top news from our industry. This includes interviews from customers, partners and our thought leaders. Each post provides additional resources and downloadable content to help customers during their decision-buying journey.

As the only internal communications team member, I helped set up international market intelligence webcasts, trained summer interns and produced a monthly internal newsletter.

Marketing and Communications Specialist

During my time as a Master Control Operator, I played many roles including evening deputy manager of the city’s television station, which was valued at over $200,000 in video production equipment. I also updated news and events as their social networks administrator and scheduled television programming.

City of Falls Church

Freelance Master Control Operator

Created one-minute video news segments for local news website.

Patch.com

Freelance Videographer

As the Production Assistant, I helped with script writing, research, editing and product distribution for bi-weekly television show called International Investor that aired locally in the Falls Church community.

Production Assistant

During my tenure at this online news publication, I had the honor of being part of the press pool during Barack Obama’s speech at George Mason University in January of 2009. 

I also had an opportunity to volunteer for the Washington Post as an assistant during the 2009 presidential inauguration in Washington, D.C. I served as a channel between photographers in the field and reporters at the office by delivering photo memory cards and captions back to the office.
 
On a day-to-day basis, I managed video news reporting team of two people and produced weekly video reports. I also helped the copywriting team with advertisements, taglines and proposals for the site re-design.

Natalia Sorto