Natalia Karbasova

Natalia Karbasova is a prominent figure in the fitness technology industry, known for her entrepreneurial ventures and leadership in connecting startups, investors, and corporates in the fitness and health tech sector.

Professional Background

Natalia Karbasova is the founder and CEO of FitTech Company, which she established to run the FitTech Summit.1 She launched the FitTech Summit in 2018 while working as Burda's creative evangelist and head of Burda Bootcamp.1 In 2021, she acquired the trademark and domains for the summit from Hubert Burda Media to further develop the event and networking concept.1

FitTech Summit

The FitTech Summit is Europe's leading conference dedicated to fitness technology and the future of wellbeing and active lifestyle.12 Under Karbasova's leadership, the summit has grown significantly:

• It focuses on connecting startups in the fitness technology sector with investors and corporates.1
• The event has hosted over 1,000 B2B participants, 70 speakers, and 50 startup exhibitors.1
• Notable speakers have included founders of MyFitnessPal, Strava, and Vasper Systems.1

FitTech Company

As CEO of FitTech Company, Karbasova aims to create a global narrative around technology in fitness, wellbeing, and health.1 The company operates as a multichannel content and networking platform for future-driven health and fitness-oriented industries.2

Additional Ventures

Karbasova has expanded her influence in the fitness tech industry through various initiatives:

• She founded the FitTech Club, described as "the most intimate business community for founders, executives, and investors at the intersection of fitness, well-being, and technology".35
• She organizes regular meetups about fitness and technology.1
• Karbasova manages a closed B2B networking group called the FitTech Society.1

Education and Recognition

Natalia Karbasova has attended Harvard Business School.3 Her expertise in the fitness technology sector has led to her participation in industry events, such as serving on the judging panel for innovative solutions at the Garmin Health Summit.4

Karbasova's vision for the fitness industry is centered on the crucial role of technology. She believes that "the fitness industry needs to embrace technology - or die out," highlighting the rapid pace at which technology-driven startups and tech giants are entering and transforming the fitness, health, and wellbeing space.2