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Natalia Baker
PR Strategist at Power Digital Marketing
Professional Background
Natalia Baker is an accomplished public relations professional who has carved a niche for herself within the realms of organic influencer relations and digital communications, especially within the better-for-you consumer package goods (CPG) sector. With an impressive history of executing strategic communications for brands across various industries, including beauty, fashion, health/wellness, and food/beverage, Natalia has demonstrated her versatility and dedication to helping brands achieve their public relations goals.
Throughout her career, Natalia has worked with a diverse clientele that includes renowned names like Banza, Billie, Core Foods, Frank Body, and Target, among many others. Her experience ensures that she is adept at crafting impactful narratives that resonate with target audiences in a saturated market. As a current PR Strategist at Power Digital Marketing, she leads numerous initiatives in enhancing brand visibility and consumer engagement through innovative PR strategies and effective influencer partnerships.
Natalia's career journey has equipped her with a broad spectrum of skills, making her an asset to any team. Her focus on CPG clients, specifically within the beauty and fashion sectors, enables her to gain tailored industry-specific expertise as she aspires to take on more senior roles in her career. Her passion for brands that promote better-for-you products aligns well with her professional philosophy of fostering a healthier lifestyle among consumers.
Education and Achievements
Natalia Baker began her academic journey at the prestigious University of California, Berkeley, where she pursued a Bachelor’s Degree in Public Health. This educational background has fundamentally shaped her understanding of consumer behavior and PR strategies, particularly in health-related industries. Her studies have provided her with a solid foundation to successfully navigate the complexities of digital communications and public relations in the modern landscape.
Before embarking on her professional journey, Natalia's early experiences included various roles such as a PR intern at Purple, a fashion PR account coordinator at LaFORCE, and a Graduate Fellow at Small Girls PR. These formative roles not only honed her skills in strategizing PR campaigns but also familiarized her with the dynamics of agency life and client service. Natalia’s exposure to different aspects of PR early on has significantly contributed to her success in the industry.
Achievements
Natalia's professional trajectory showcases a series of accomplishments that highlight her commitment to excellence in public relations. She has successfully media-brokered campaigns that have elevated brand reputations and facilitated lasting relationships with key influencers and stakeholders. As someone who continually seeks growth, she is always on the lookout for new opportunities to refine her skills in PR and digital storytelling.
Additionally, her experience with diverse clients across a plethora of sectors has equipped her with the ability to tackle unique challenges, ensuring that each client’s message is tailored and effectively communicated.
Her contributions to notable initiatives for brands such as Target and Van Leeuwen Ice Cream exemplify her capability in managing large-scale PR campaigns while maintaining a focus on detailed execution. As she strives to work with clients who prioritize better-for-you products, she is well-positioned to lead impactful conversations in the health and wellness space through strategic PR efforts.
In her multifaceted roles, Natalia has cultivated a robust professional network, allowing her to connect brands with influencers who genuinely resonate with the target demographics. This connection is crucial in today's marketing landscape, where authentic relationships are the cornerstone of impactful PR strategies.
Apart from her dedication to PR, she has also been active in various organizations, whether as a Brand Representative for Outdoor Voices or as a UC Berkeley Ambassador for the Rivkin Center for Ovarian Cancer. These experiences showcase not only her commitment to personal growth but also her dedication to promoting health and wellness initiatives.
In summary, Natalia Baker is a dynamic public relations strategist with a wealth of experience spanning across various sectors, particularly within the better-for-you CPG landscape. Her educational background in Public Health, extensive portfolio of clients, and active involvement in industry-specific initiatives position her as a rising star in the PR realm. As she continues to develop her expertise in beauty and fashion communications, there’s no doubt that Natalia will make significant contributions to the public relations field in the years to come.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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