Nathaniel Francis

Nat Francis, whose full name is Nathaniel Francis, is the Digital Revenue Operations Director at Bauer Media Group – UK.1 Here are some key details about his professional background and role:

Current Position

Nat Francis has been serving as the Digital Revenue Operations Director at Bauer Media Group – UK since April 2021.1 In this role, he is responsible for:

• Overseeing digital revenue operations across Bauer's multi-channel business
• Managing teams in areas such as implementation, campaign management, enablement, programmatic advertising, ad technology, and classifieds
• Driving programmatic revenues and setting new revenue records
• Ensuring the best support across the business for various digital advertising operations

Professional Experience

Previous Roles at Bauer Media::

• Ad Operations Director - Specialist (January 2016 - April 2021)
• Head of Digital Delivery (October 2008 - April 2012)

Other Notable Positions::

• Operations Consultant at Octave (March 2020 - March 2021)
• Head of Digital Ad Operations at Media Force (April 2012 - December 2015)
• Group Advertising Network Manager at Johnston Press (April 2007 - October 2008)
• Business Intelligence Manager at Emap (1997 - 2007)

Key Achievements and Responsibilities

1. Nat Francis played a crucial role in implementing Bauer's first-party data strategy, named Bauer Illuminate, which launched in June 2021.2

2. He has been instrumental in moving Bauer Media from keyword-based campaigns to an audience-led, first-party data solution.2

3. Under his leadership, Bauer Media has seen significant improvements in advertising engagement, with up to a 53% increase in engagement around ad campaigns.3

4. Francis has been involved in creating between 50 to 60 audience cohorts, expanding the granularity of Bauer's advertising campaigns.2

5. He has emphasized the importance of stakeholder support and technology partnerships in implementing successful data strategies.2

Nat Francis is known for his ability to influence and build relationships at various levels within the organization, from development teams to managing directors.1 His expertise in programmatic advertising and his track record in fixing teams, processes, and systems have contributed to his success in his current role at Bauer Media Group – UK.