Naseef Umar

Naseef Umar is a prominent entrepreneur and the co-founder of AutoSmart, a digital platform focused on the automotive after-sales sector. He currently serves as the CEO and Product Head, where he plays a crucial role in driving the company's mission to digitize processes within the automotive industry. AutoSmart aims to address inefficiencies in after-sales services, which have traditionally relied on manual and paper-based methods.

Background and Education

Naseef's journey began while he was working in Saudi Arabia, where he identified significant pain points in the automotive after-sales industry. This led him to pursue a master's degree in management at the Technical University of Munich while simultaneously developing the AutoSmart concept. His background in computer engineering and experience in the automotive sector have equipped him with the skills needed to innovate within this field.

AutoSmart's Mission and Products

AutoSmart was officially established in Dubai in 2023, although its inception dates back to 2019. The company has developed several products aimed at improving efficiency and user experience for automotive service providers. These include:

• Field Evaluation Tool: Streamlines audits and compliance checks.
• Learning Management System: Facilitates training for automotive technicians.
• Idea Collaboration Application: Encourages innovation among users.
• KPI Management System: Helps track performance metrics.

The platform has gained traction across 14 countries in the Middle East and Africa, working with major automotive brands like Toyota, Lexus, Kia, and Mitsubishi.123

Entrepreneurial Philosophy

Naseef emphasizes a bootstrapped approach to business, focusing on sustainable growth without external funding. His vision includes expanding AutoSmart's offerings beyond the automotive sector into industries such as food and beverages, retail, and construction. He believes that the solutions developed for automotive can be adapted to various fields, showcasing their scalability.123

Overall, Naseef Umar's leadership at AutoSmart reflects a commitment to innovation and efficiency in an industry ripe for digital transformation.