Syracuse University - Maxwell School

New York, New York, United States

WideOut

SVP - Special Projects, WideOut Workforces

Accme Labs serves as the holding firm for the Accumeric and Accme group of companies, with interests and expertise across multiple sectors and fields.

Accme Labs

SVP - Special Projects

Headed this Business Processing Outsourcing (BPO) boutique that specializes in advertising technology and is one of only eight globally certified Google Support Partners (the sole GSP in the Philippines) and winner of a 2015 AVA Video Platinum Award.	•	Increased annual sales resulting in year-over-year growth by 203% from 2014 to 2015.	•	Oversaw and monitored portfolio of accounts valued at US$4 million.	•	Propelled international Sales by leading and coordinating a multi-departmental team of 12 cross-functional reports from Sales, SEO, Marketing, and Account Management divisions.	•	Established and successfully and launched SEO business division in 2016.

SVP Business Development, International

- Pioneered official opening of Google Philippines office in January 2013.	•	Scouted, recruited, screened, selected, and hired team of 11 members responsible for sales and sales operations.	•	Developed, and launched Philippine “Go to Market Strategy”, which increased year-over-year revenue 410% between 2012 and 2013 and captured 50% of the digital ad market. 	•	Achieved a YouTube Masthead sell-through rate of 91% for the fiscal year 2013, a placement in the top 95% percentile globally, and a leading position in the Association of Southeast Asian Nations (ASEAN). 	•	Established the Philippines as Google’s fastest growing country in revenue growth during 2013.	•	Created and maintained a portfolio outperforming Search on Video with 60% of bookings obtained from YouTube media buys.	•	Led and managed portfolio of accounts, including CPG and Telco, $20 million. 	•	Oversaw Philippine Country Operations by managing a team of five cross-functional reports from Marketing, PR, Emerging Markets, Vendor Operations and Outsource Operations, including 11 direct reports for Sales and Ad Operations divisions.

Google

Country Head, Philippines

- Headed sales for the largest online advertising network in Southeast Asia and the exclusive reseller for Facebook in Indonesia, the Philippines, and Thailand.	•	Recruited, hired, coached, and mobilized six employees to establish the inaugural team responsible for sales and account management across three markets (the Philippines, Thailand and Indonesia).	•	Generated over $8 million in media sales across three markets (the Philippines, Thailand, and Indonesia) within a 17-month period, accounting for 65% of the company revenue.

Admax Network (Acquired by Komli Media)

Regional Director, Facebook

- Supervised, guided, and coordinated a multi-departmental team of 64 reports from the sales, marketing, product, customer service, and engineering divisions. 	•	Increased advertising revenue by 10% during fiscal year 2010.

Friendster

Country Head

- Recruited, hired, and trained and direct sales team of nine reports, including of four salespeople, two campaign managers, two events marketing managers, and one designer.	•	Created, developed, and executed local sales strategy for the Philippine market, resulting in an increase of yearly revenue by 67% for fiscal year 2009.

Country Sales Manager

- Established and oversaw Rich Media contact for AOL/Time Warner group of companies.	•	Closed over $2 million in rich media sales in fiscal year 2007.	•	Achieved more than $2.5 million in rich media sales during fiscal year 2008.•	Negotiated and facilitated overall AOL/Time Warner Rich Media relationship, resulting in a 3500% increase in RM impression volume from the second quarter of 2005 to the fourth quarter of 2008.

Google/Doubleclick

Sr. Account Director

- Initiated this position and served as lead publisher contact point for DoubleClick’s rich media product  suite. 	•	Closed over $1.1 million in rich media sales for fiscal year 2005.	•	Secured and maintained accounts for key clients including but not limited to AOL-Time Warner, Time Inc. Interactive, <a href="http://Turner.com">Turner.com</a>, Amazon, and <a href="http://Shopping.com">Shopping.com</a>

DoubleClick

- Secured advertising accounts and promoted contextual marketing and various search engine marketing services.	•	Attained more than $300,000 in new business for search engine optimization division over a two-month period.

360i

Advertising Acquisition Manager

- Acquired Lycos’ first agency clients, producing $900,000 in revenue for the fiscal year 2002, which accounted for 23% of company’s overall sales revenue	•	Signed <a href="http://Matchmaker.com">Matchmaker.com</a> for $450,000 co-brand deal for Greater China and Southeast Asia.

Lycos Asia

Regional Sales Manager

- Negotiated contracts resulting in over $200,000 in advertising sales, surpassing corporate sales goals by 34%.	•	Secured clients including but not limited to M Digital, Ogilvy & Mather, AdXplorer, Blue Interactive, Engage, BMC Media, DoubleClick Media, 24/7 Media, Euro RSCG, Profero, Virgin Mobile, and Samsung.

Lycos Asia Ltd.

Account Manager

- Secured key clients including but not limited to Foote Cone & Belding, Young & Rubicam, I-Traffic, Providan, <a href="http://AutoWeb.com">AutoWeb.com</a>, and <a href="http://FogDog.com">FogDog.com</a>.

Narciso Reyes