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Napoleon Torres
Co-Founder, COO at Wired Carbon Inc. and Custom Automotive Builder
Professional Background
Napoleon Torres is a dynamic and business-savvy individual with a robust background in online ad operations and digital marketing. With a wealth of experience spanning over a decade, he has developed expertise in various aspects of digital advertising, including product monetization, team management, and ad operations. As a co-founder and Chief Operating Officer (COO) at Wired Carbon Inc., he has played a pivotal role in steering the company towards innovation and excellence in the digital advertising space.
Throughout his career, Napoleon has held several leadership positions that showcase his continuous growth and dedication to advancing technology and operations in digital media. His previous roles include Head of Advertising Operations and Technology Platforms at Cue Digital Media, where he led initiatives that enhanced the efficiency and effectiveness of digital advertising campaigns. Prior to that, he was the Manager of Ad Product and Technology at Rogers Communications, managing the deployment and operationalization of diverse advertising products to meet client demands.
Napoleon's journey in the field of digital advertising kicked off at Ogilvy and Mather, where he served as a Web Developer and Ad Operations specialist. His tenure at Olivemedia saw him rise through the ranks from Technology and Operations Specialist to Team Lead, Ad Operations and Technology, further solidifying his reputation as a leader in ad operations. In addition, his experience managing client solutions and client services has honed his ability to forge strong relationships and deliver exceptional service which is integral to achieving successful advertising outcomes.
Education and Achievements
Napoleon Torres began his academic pursuit at Upper Canada College, a prestigious institution that laid the groundwork for his future endeavors. He furthered his education at the University of Toronto, where he developed critical thinking skills and an analytical mindset, essential for navigating the complexities of digital marketing and ad technology. His educational experience equipped him with the tools necessary to excel in a rapidly-evolving industry.
Napoleon’s professional journey is marked by notable achievements that have left an indelible mark in the digital advertising realm. His expertise in ad server migrations and vendor evaluation has positioned him as a trusted consultant for various organizations seeking to optimize their advertising strategies and technology capabilities. With his adept skills in web analytics, he has played a crucial role in inventory and revenue forecasting, allowing his teams to make informed decisions that drive profitability and efficiency.
Napoleon's dedication extends beyond operational excellence; it also encompasses fostering a culture of innovation within the teams he leads. As a team manager and mentor, he has a proven track record of cultivating talent, enabling them to thrive in a competitive environment while achieving organizational goals. His emphasis on collaboration and client-oriented strategies has consistently led to the successful execution of numerous high-profile advertising campaigns.
Skills and Specialties
Napoleon Torres possesses a diverse set of skills that are instrumental in shaping modern advertising practices. His proficiency in Online Ad Operations encompasses the complexities of ad serving technologies and methodologies, ensuring that campaigns are delivered seamlessly to targeted audiences across multiple channels. With specialized knowledge in Dart, Doubleclick, AdSense, and ADTECH HeliosIQ, he is well-versed in leveraging these platforms for optimal ad performance.
His capabilities extend to team management, where he excels in aligning team objectives with the overall vision of the organization. As a strategic thinker, Napoleon is adept at navigating complex client solutions and fostering strong relationships that result in increased client satisfaction and loyalty.
In today's data-driven world, Napoleon’s analytical skills in web analytics, combined with his expertise in inventory/revenue forecasting, position him as a key player in translating insights into actionable strategies that enhance campaign performance. This unique blend of technical capabilities and business acumen makes him an invaluable asset to any organization focused on dominating the digital advertising landscape.
Notable Contributions
Throughout his career, Napoleon has been instrumental in driving successful ad operations initiatives. His role as a leader in various organizations has not only contributed to the growth of those companies but also to the forward momentum of the digital advertising sector as a whole. By advocating for innovative practices and tools, he has ensured that his teams stay ahead of industry trends.
As the COO at Wired Carbon Inc., Napoleon has spearheaded initiatives that emphasize integration and synergy among advertising platforms. His vision for technologically advanced solutions continues to shape the company’s trajectory and serves as a blueprint for success in the ever-evolving digital marketplace. As a prominent figure in the advertising operations community, his insights and expertise are frequently sought after, making him a thought leader in the industry.
In summary, Napoleon Torres is a leader whose extensive experience in online ad operations and team management, alongside a commitment to innovation and excellence, has made significant contributions to digital advertising. His educational foundation combined with a wealth of practical expertise culminates in a career defined by integrity, creativity, and a relentless pursuit of improvement.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.