Naomi Francis

Naomi Francis is a Senior Product Marketing Manager at Maze, a product research platform that focuses on gathering user feedback to enhance product development and marketing strategies. Based in London, she has a strong background in product marketing and user research, which she leverages to inform marketing strategies and improve user engagement.

Professional Background

In her role at Maze, Naomi is responsible for:

• Creating Consistent Brand Messaging: She emphasizes the importance of testing marketing messages with users before launch to ensure they resonate effectively with the target audience.12
• Conducting User Research: Naomi utilizes various research methods, including user interviews and surveys, to build personas and gather insights that shape messaging drafts and product positioning.34
• Collaborating Across Teams: She works closely with design and product teams to align marketing strategies with user needs and expectations, ensuring that the messaging reflects real user insights.23

Contributions to Maze

Naomi has been instrumental in:

• Developing Marketing Strategies: Her work involves planning go-to-market strategies and conducting competitor analysis to maintain a competitive edge.1
• Testing Marketing Messaging: She has implemented processes for testing different messaging variations, allowing for rapid feedback and iteration before finalizing marketing copy.24
• Enhancing User Experience: By integrating user feedback into the marketing process, she helps ensure that Maze's offerings align closely with customer needs and preferences.3

Naomi Francis's expertise in product marketing and user research positions her as a key player in Maze's mission to create better user experiences through informed decision-making.