Naomi Dunford

Naomi Dunford is the founder of IttyBiz, a marketing consultancy aimed at ultra-small businesses, which she established in 2006. Her work primarily focused on helping solopreneurs and small business owners develop effective marketing strategies tailored to their unique needs. The term "ittybiz" was coined by Dunford to describe these small enterprises that often lacked access to comprehensive marketing education and support.14

Throughout her career, Dunford has coached over 1,500 clients, including notable figures like Danielle LaPorte and Chris Guillebeau. She has been featured in major publications such as Forbes and Cosmopolitan, and her insights have contributed to multiple New York Times Bestsellers. Dunford's approach emphasized the personal nature of one-person businesses, advocating for low pricing on products to make them accessible.123

In January 2020, Dunford retired from IttyBiz, passing the leadership to Kris Faraldo. Despite her retirement, she continues to engage with her audience through her personal blog at xxNaomi.com, where she shares her thoughts and experiences related to business and marketing.14