Nancy Taffera-Santos

Nancy Taffera-Santos is an inspirational leader with over 20 years of progressive experience, known for her passionate spirit and creative instinct in improving products, exceeding revenue goals, and increasing brand equity. She is laser-focused on meeting or exceeding media revenue targets while successfully managing a team through significant challenges like company mergers and a global pandemic. Nancy is an effective communicator skilled in influencing, negotiating, and facilitating, acting as a motivational force and strong advocate for her team. She is acknowledged as a trusted mentor who provides honest and valuable feedback frequently. Nancy leads by example and is adept at working smarter to inspire others towards achieving the overarching vision and goals.

Nancy Taffera-Santos holds a Bachelor of Arts (BA) degree in Journalism & Public Relations (PR) from Temple University. She has a solid educational background to complement her extensive professional experience.

In her career journey, Nancy has held various key roles in reputable organizations. She is a Founding Member at Chief and has formerly served as the SVP Media Solutions & Strategy at eMarketer, currently Insider Intelligence at eMarketer. Previously, she held positions such as VP Media Solutions & Strategy, Senior Director of Advertising Sales at eMarketer, Account Executive at Access Intelligence, Marketing Programs Manager at WebTrends, International Marketing Communications Manager at Tektronix, Freelancer at KGW which is an NBC affiliate television station, Account Executive at Sorenson Media, and Promotions & Programming Director at KUAM. Her diverse experience across different roles demonstrates her versatility and expertise in media, marketing, and communications.