University of Michigan

Exec Dir, Sales Admin at Lionsgate

PMK•BNC

Vice President, Talent

Cover celebrity clients for New York press, publicity tours and events

PRIME PR

PR Consultant

•	Created and executed publicity campaigns for all theatrical releases and productions in wide range of genres and scope  
•	Maintained excellent, productive relationships with top tier traditional (broadcast, print, radio) and digital media outlets 
•	Managed NY Publicity team, as well as mainstream and specialty agencies, for all film campaigns
•	Key role in launching billion dollar blockbuster franchise The Hunger Games with innovative and trendsetting publicity and marketing campaign
•	Strategized with marketing/promotions departments on groundbreaking campaigns such as Samsung Virtual Reality experience on behalf of The Divergent Series: Insurgent 
•	Worked closely with events, regional, international and digital teams on premieres, junkets, conventions and film festivals, press days, press tours and materials debuts 

Films worked on include: The Hunger Games, The Hunger Games- Catching Fire, The Hunger Games: Mockingjay- Part 1, The Expendables 2 and 3, The Divergent Series: Insurgent, What to Expect When You’re Expecting, John Wick, Age of Adaline, Tyler Perry’s A Madea Christmas, Madea’s Witness Protection Program, Texas Chainsaw 3D, Mortdecai, You’re Next, Cabin in the Woods, The Last Stand, Peeples, One for the Money, Good Deeds, Safe, The Possession, Dredd, The Big Wedding, I, Frankenstein, Single Moms Club, The Quiet Ones.

Lionsgate

Senior Vice President, Theatrical Publicity

•	Oversaw publicity campaigns on all Lionsgate Home Entertainment releases including theatrical, library, fitness and TV on DVD, as well as titles released under the company’s Family Home Entertainment label 
•	Directed studio’s publicity initiatives surrounding the transition from packaged goods to new VOD/ digital platforms during period of studio’s rapidly growing market share and highest box office to DVD and VOD conversion rate in the industry 
•	Launched Jane Fonda’s successful Prime Time fitness DVD collection aimed at baby boomers 
•	Managed relationships with key partners including Miramax, Marvel, Zoetrope, Newmarket & HIT 
•	Media trained and prepped executives for interviews and conferences

Senior Vice President, Home Entertainment Publicity

•	Oversaw publicity campaigns on all Lionsgate Home Entertainment releases including theatrical, library, fitness and TV on DVD releases, as well as titles released under the company’s Family Home Entertainment label 
•	Employed and managed mainstream and specialty PR agencies (fitness, children’s, faith based, Latino, African American, Asian)
•	Strategized and executed successful Oscar campaign for Crash, studio’s first Best Picture winner
•	Launched campaigns for extremely lucrative Saw and Tyler Perry franchises, which helped established studio as major industry force
•	Facilitated efforts between theatrical and home entertainment publicity departments
•	Devised and launched Dirty Dancing 20th anniversary program including DVD special edition and Blu-ray release, theatrical re-release, licensing & merchandising program, re-mastered soundtrack and stage show.  
•	Launched Emmy Award winning series Mad Men for home entertainment release, including initiatives such as exclusive Mad Men Barbie collection with Mattel 
•	Grew Lionsgate Family Entertainment and Fitness market shares with launches of Leapfrog DVD series, acquisition of HIT Entertainment library, launch of Marvel Animated Features series and release of Dancing with the Stars and Biggest Loser fitness branded DVDs 
•	Oversaw all Lionsgate publicity efforts surrounding Blu-ray launch
•	Conceived initial social media strategy for home entertainment titles 
•	Oversaw strategy for announcements surrounding new corporate initiatives and acquisitions

Vice President, Theatrical & Home Entertainment Publicity

•	Strategized and implemented national theatrical publicity campaigns, from long lead to fast breaking; maintained relationships with New York/Los Angeles press and secured overall long term coverage 
•	Oversaw New York/Los Angeles publicity agencies regarding day-to-day activities for theatrical publicity campaigns as well as unit publicists for films in production
•	Managed all logistics, travel, accommodations, schedules, interviews of New York & Los Angeles press days; liaised with talent representatives 
•	Strategized and implemented home entertainment publicity campaigns including launching the hugely successful Barbie home entertainment franchise 
•	Directed creation of publicity materials (e.g., press notes, EPK’s, key art and publicity websites)
•	Organized and supervised press coverage at premieres, film festivals and other publicity events 
•	Worked on strategic development of the Academy Awards Campaign for Buena Vista Social Club and Requiem for a Dream  

Films worked on: Ghost Dog, The Ninth Gate, Chuck and Buck, Cecil B. DeMented, Way of the Gun, Requiem for a Dream, Dr. T & the Women, Book of Shadows: Blair Witch 2, The Center of the World, Startup.com, Made, Novocaine, National Lampoon’s Van Wilder, Standing in the Shadows of Motown, Roger Dodger, Amandla! A Revolution in Four-Part Harmony, Step Into Liquid, Dummy, Dirty Dancing: Havana Nights, The Punisher, Eulogy

Jodie Magid