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Nancy Burley
Sr. Global Digital Asset Manager at Aveda
Professional Background
Nancy Burley is a seasoned Digital Asset Manager with over 20 years of extensive experience in the fields of database administration, asset life-cycles, and metadata governance. Her expertise spans project management, photo production, and multi-media negotiations, making her an invaluable asset to organizations aiming to enhance their digital asset management strategies. For much of her career, Nancy has excelled in roles that require strong organizational skills and keen attention to detail, as well as solid communication and training abilities, which she has effectively cultivated and honed throughout her notable career.
Currently, Nancy serves as the Senior Global Digital Asset Manager at Aveda, a role where she leverages her deep understanding of digital asset management to oversee the entire asset life-cycle, ensuring that all digital content is efficiently managed and utilized. Her responsibilities include leading a team dedicated to the governance of metadata and effectively communicating best practices for digital asset management across the organization.
Previously, Nancy held the position of Global Digital Asset Manager at Aveda. In this role, she was instrumental in optimizing asset workflows and implementing comprehensive metadata strategies, directly contributing to the brand's content marketing efforts that resonate with their target audience across multiple channels. Her leadership in these practices not only enhanced asset accessibility but also improved overall project efficiency and collaboration.
Nancy’s journey into the digital asset management arena began with her role as an Account Coordinator at Periscope, where she gained firsthand experience in the complexities surrounding digital projects and client collaboration. This foundational position sparked her interest in digital asset management, leading her to subsequently serve as the Marketing Coordinator at the Mall of America. At the Mall of America, she developed her skills in multimedia negotiations, effectively managing marketing materials that showcased events and promotions at the entertainment hub.
Education and Achievements
Nancy Burley received her Bachelor of Science degree in Speech Communication with a business emphasis from the University of Wisconsin-River Falls. This educational background provides her with a unique perspective on communication strategies, which she continuously applies to her professional engagements, especially in terms of team leadership and client relations.
Throughout her career, Nancy has realized a series of achievements stemming from her proactive approach towards digital asset management. She has successfully implemented training programs that have increased team productivity and enhanced understanding of asset utilization. Nancy's expertise in platforms such as Adobe Experience Manager, Asset Share Commons, Cumulus, and Canto has paved the way for increased efficiency in the life-cycle of digital assets, positioning her among the top experts in her field.
Nancy's commitment to fostering an environment of continued learning and improvement in digital asset management practices is evident through her collaborative approach to project management and her willingness to mentor junior staff members. Her long-standing dedication to promoting effective communication within teams has not only empowered her colleagues but has also significantly enhanced the overall effectiveness of the organizations she has been a part of.
Achievements
- Enhancing Digital Asset Lifecycle Management: At Aveda, Nancy has led initiatives to streamline the digital asset life-cycle, integrating innovative methodologies that have enhanced content accessibility and usability across the organization.
- Metadata Governance Leadership: She has developed robust systems for metadata governance that have improved the organization and retrieval of digital assets, allowing teams to work more effectively with the assets at their disposal.
- Training Development: Nancy has created comprehensive training programs tailored for various departments, illustrating her commitment to knowledge sharing and continuous improvement in digital asset management practices.
- Cross-Platform Expertise: With her extensive background in various digital asset management platforms including Adobe Experience Manager and Cumulus, Nancy demonstrates adaptability and proficiency that is pivotal in today’s fast-paced digital environment.
- Project Management Success: Her history of successful project management alongside multi-media negotiation showcases her ability to juggle various responsibilities while maintaining a strategic focus on business outcomes.
Nancy Burley exemplifies what it means to be a leader in digital asset management, displaying a unique blend of technical expertise, innovative thinking, and excellent communication skills. With her ability to navigate through complex digital environments and drive teams towards common goals, she continues to make significant strides in enhancing digital strategies and asset management frameworks in the organizations she collaborates with.
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