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Nancy Behrend
Brand and Campaign Management - Marketing Manager at HSBC
Professional Background
Nancy Behrend is an accomplished marketing professional with extensive experience in integrated marketing communications and brand management. With a successful career spanning over several years, Nancy has demonstrated her expertise in formulating and executing strategic marketing initiatives that effectively connect consumers with brands. She currently serves as the Marketing Manager for Brand and Campaign Management at HSBC, where she plays a pivotal role in driving impactful marketing strategies that enhance brand visibility and customer engagement. Her proactive approach and creative thinking have positioned her as a key contributor to HSBC's marketing success.
Career Journey
Prior to her current role at HSBC, Nancy honed her skills in various positions at Fisher-Price, a leading name in children's toys and products. During her tenure at Fisher-Price, she served in multiple capacities, including Associate Manager Promotional Planning and Customer Marketing, where she was responsible for driving promotional strategies that maximized product reach and consumer engagement. Additionally, Nancy worked as an Associate Manager in Visual Merchandising, where her keen eye for design and detail helped optimize retail displays, ensuring that products were showcased effectively. Her path began as a Sales Planning Coordinator at Fisher-Price, a role that laid the groundwork for her deep understanding of market dynamics and consumer behavior.
Before her impactful journey at Fisher-Price, Nancy contributed her skills as an Account Executive at Ovation In-Store, where she developed and managed client relationships to promote in-store marketing campaigns effectively. This role provided her with a solid foundation in project management and client service, skills she continues to leverage in her current position.
Education and Achievements
Nancy Behrend holds a Master of Arts in Integrated Marketing Communications from St. Bonaventure University. Her advanced education has equipped her with a robust understanding of marketing theories and practices, allowing her to craft compelling marketing messages across various channels. Nancy's undergraduate studies were completed at the University at Buffalo, where she earned a Bachelor of Arts in Communications. This academic background provided her with essential skills in communication, critical thinking, and media planning.
Throughout her career, Nancy has received recognition for her innovative approaches to marketing and her ability to drive brand success. Her experience spans brand and campaign management, promotional planning, and visual merchandising, demonstrating her versatility and adaptability in the ever-changing landscape of the marketing world.
Notable Achievements
- Strategic Leadership at HSBC: As the Marketing Manager for Brand and Campaign Management at HSBC, Nancy has led numerous high-profile campaigns that have significantly boosted brand engagement and customer loyalty. Her strategic insights and execution skills have been key to the successful positioning of the HSBC brand in a competitive market.
- Product Launch Success at Fisher-Price: During her time at Fisher-Price, Nancy was instrumental in the successful launch of several new product lines. Her comprehensive understanding of promotional planning and customer marketing allowed her to create impactful strategies that resonated with target audiences, ensuring robust sales performance and brand awareness.
- Enhancing Visual Merchandising: Nancy's role as Associate Manager in Visual Merchandising at Fisher-Price highlighted her ability to translate marketing strategies into engaging retail experiences. By optimizing visual displays, she played a significant part in increasing foot traffic and sales conversions, further establishing Fisher-Price as a leader in its industry.
- Strong Interpersonal Skills: In her previous position as an Account Executive at Ovation In-Store, Nancy developed strong relationships with clients that led to successful collaborations. Her ability to communicate effectively and understand client needs has contributed to her continued success in her marketing endeavors.
In summary, Nancy Behrend is a dynamic marketing professional with a rich background in integrated marketing communications and a proven track record of driving brand success. Her education from St. Bonaventure University and the University at Buffalo, combined with her hands-on experience in diverse marketing roles, has made her an authoritative figure in the marketing industry. Whether at HSBC or in her previous roles, Nancy has consistently demonstrated her commitment to excellence and innovation in every marketing initiative she leads.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.