Nancy Beaton

Nancy Beaton is a prominent executive in the cryptocurrency and financial technology sectors, currently serving as the President of Uphold U.S. and the Chief Revenue & Marketing Officer at Uphold Global. She has been with Uphold since October 2022, where she plays a crucial role in steering the company's strategic direction and revenue growth initiatives.

Professional Background

Beaton has extensive experience in various leadership roles across multiple industries. Her career highlights include:

• Uphold Inc. (October 2022 - Present): As President and Chief Revenue & Marketing Officer, she is responsible for driving revenue growth and marketing strategies for Uphold, a digital wallet and trading platform aimed at making cryptocurrencies accessible to a broader audience.12
• MetaJuice (January 2019 - October 2022): She served as Head of Strategy & Marketing, where she was instrumental in launching digital currencies and an NFT marketplace.3
• Sprint Nextel: Beaton held several positions, including Director of Marketing & Customer Acquisition and Director of Communications, showcasing her expertise in strategic marketing and customer engagement.3

Expertise

Nancy Beaton is known for her skills in business development, marketing strategy, and digital advertising. She has successfully led initiatives that have resulted in significant revenue growth for both startups and established corporations. Her focus on profit and loss management has allowed her to effectively navigate the complexities of the tech and crypto markets.12

Contributions to Cryptocurrency

Since entering the cryptocurrency space in 2018, Beaton has been involved in launching tokens and creating innovative services for enterprises and blockchain communities. Her leadership has helped Uphold diversify its revenue streams through new offerings tailored to various market segments.23

Education

Beaton holds advanced degrees in Marketing (Master of Science) and Business Administration (MBA), along with a Bachelor's degree in Rhetoric and Communications, which underpin her strategic approach to business growth.4

In summary, Nancy Beaton is a dynamic leader at Uphold Inc., leveraging her extensive experience in marketing and business development to drive innovation and growth in the rapidly evolving digital asset landscape.