Nancy Bartley

Nancy Bartley is a seasoned executive known for her leadership as the Chief Executive Officer of The Boppy Company, a prominent manufacturer of baby products. She has been with the company since its early days, joining as employee number 10 and progressing through various roles, including Vice President of Sales & Marketing and Director of Sales & Marketing. Bartley served as CEO from June 2008 until May 2022, during which she significantly contributed to the company's growth and market presence, notably achieving over 200% growth in eCommerce shipments in one year and expanding Boppy's international reach to over 20 countries.123

Her strategic approach includes leveraging data-driven insights to enhance profitability and consumer engagement. Under her leadership, Boppy evolved its product offerings and marketing strategies, adapting to changing consumer needs, especially during challenges like the COVID-19 pandemic.13 Bartley is recognized for fostering a strong company culture focused on supporting new mothers through initiatives like the Momkind Project, which aims to empower and educate parents.3

Bartley holds a Bachelor of Arts in Business and Journalism from the University of Northern Colorado. Her career spans various roles in marketing and management, including positions at Coors Brewing Company and MediaOne prior to her tenure at Boppy.24