Nancy Assaad

Nancy Assaad is the Founder and Managing Director of The Marketing Boutique, a marketing agency based in Dubai. She has a strong background in marketing, particularly within the technology sector, and has transitioned her agency from a traditional model to a more strategic partnership approach, focusing on innovation and client collaboration.134

Assaad is recognized for her leadership in redefining tech marketing, emphasizing the integration of technology with human elements to create impactful marketing strategies. Her work aims to restore reputations and deliver insightful corporate strategies while creating attention-grabbing concepts.23 In addition to her professional endeavors, she is also a passionate advocate for food, music, and fashion.2

Before founding The Marketing Boutique, Nancy held various leadership roles across different sectors, which have contributed to her expertise in marketing and strategic development.45