Nanci Silverman

Nanci Silverman is a Marketing and Advertising Leader with over 15 years of experience driving winning brand strategies to increase revenue and enhance customer experiences.

Her expertise includes Global Brand Planning, Positioning, and Strategy Leadership across various industries like Pharmaceutical, Retail, CPG, OTC, Hospitality, Consumer Packaged Goods, and Financial Services.

Nanci excels in Brand Management for both B2B and B2C sectors, and she has a strong track record in Positioning and Strategy Development, including International Business Planning.

She is skilled in Experience Planning, Digital and Social 360 Marketing Campaigns, SEM, SEO, and CRM, as well as P&L Management and Media Strategy and Planning.

With a focus on CRM Customer Journey Development based on Data Mining, Nanci has successfully grown enrollments and led effective teams with direct reports and cross-functional collaboration.

Her proficiency extends to Social Media Strategy and Communications, Web design, Dynamic Display, and she has a solid background in New Business Development.

Nanci Silverman has worked with notable brands like Darden Restaurants (Red Lobster, Olive Garden, Longhorn Steakhouse), Blockbuster DTC Brand launches such as Prolia and Gilenya, as well as re-positioning brands like Spiriva and Enbrel.

Her portfolio includes OTC Healthcare products like Centrum and Robitussin, CPG brands such as Hellmann's and Gillette, Global Financial Services like Western Union, and Hospitality chains like Holiday Inn Hotels.

Additionally, Nanci's experience spans across the Quick-Service Restaurant sector with Long John Silver's, and she has managed DTC Pharmaceutical campaigns covering various therapeutic categories from Depression to Rheumatoid Arthritis.

Nanci Silverman is an accomplished professional with an MBA in Marketing from City University of New York-Baruch College and a BS in Marketing from the University of Delaware.

She has held key positions in renowned organizations such as Merck, Boehringer Ingelheim, McCann HumanCare, Grey Group, Draftfcb, Carrafiello Diehl & Associates, Lowe Lintas and Partners, and Young and Rubicam.