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Nan Edwards
Head of Product Engagement Marketing, Wholesale Payments at JPMorgan Chase & Co.
Professional Background
Nan Edwards is a seasoned expert in marketing and communications, bringing over thirty years of experience to the table. With a vibrant and entrepreneurial spirit, she has dedicated her career to assisting organizations in discovering, developing, and delivering their brand to the market effectively. Her strong focus on understanding the strengths of an organization enables her to identify target audiences and select the most effective channels for engagement, making her an invaluable asset for any company.
Throughout her diverse career, Nan has showcased her exceptional skills as a communicator, relationship builder, and champion of crucial conversations. Whether collaborating with start-ups or established corporations, she acknowledges that every aspect of an organization contributes to its brand identity. Drawing on both personal and professional experiences, Nan creates continuity within brands and seeks to enhance their presence in the marketplace with innovative strategies.
Her passion for purpose and commitment shines through in her work. Nan firmly believes that when a company's mission is protected and its workforce is empowered, creativity flourishes, and individual contributions significantly increase. In her role, she works closely with key executives, channeling her energies toward meeting these essential objectives, which she considers her greatest passion in the business realm. Her approach combines strategic thinking with emotional intelligence, creating a robust framework for brand development.
Education and Achievements
Nan Edwards began her academic journey at Seguin High School, where she developed a foundational appreciation for art and design. She then pursued a Bachelor of Arts (BA) in Art/Graphic Design at The University of Texas at Austin. This educational background gave her a unique lens through which to view branding and marketing, allowing her to bridge the gap between visual aesthetics and strategic communication.
Nan has held numerous prestigious positions throughout her career. Currently, she serves as the Head of Product Engagement Marketing for Wholesale Payments at JPMorgan Chase & Co. In this role, she leads initiatives that effectively engage clients and reinforce brand messaging within the wholesale payments sector. Prior to this position, Nan held various leadership roles within JPMorgan Chase & Co., including Head of Partner and Event Marketing and VP of Product Marketing for Merchant Services. Her breadth of experience in these positions enabled her to execute effective marketing communication strategies while adapting to the ever-changing landscape of financial technologies.
Before her tenure at JPMorgan Chase, Nan was the Marketing Director for Merchant Partnerships at Softcard, a firm acquired by Google. Her expertise in marketing campaigns during this transformative period allowed her to play a vital role in integrating innovative payment solutions into a competitive market. Her commitment to excellence was further recognized during her time as the Chief Marketing Officer at BestFit Mobile, where she demonstrated her capabilities in mobile commerce and payment systems.
Nan has also contributed significantly to the Greater Austin Chamber of Commerce, serving as both SVP of Communications and Vice President of Public Relations. Her work in these roles showcased her ability to develop strong community relations and enhance the chamber's public image. Notably, she also took on the role of Main Street Manager in the City of Luling, where her marketing and events management skills helped strengthen local business initiatives.
Notable Skills and Specialties
Nan Edwards possesses an impressive range of skills that make her a versatile leader in marketing and communications. Her specialties include:
- Marketing and communication plans
- Press releases and press conferences
- Brand positioning and strategy
- Re-branding initiatives
- Campaign development and management
- Digital and social media marketing
- Public relations efforts
- Client communications and agency relationships
- Sales collateral and collateral development
- Ideas generation and corporate culture enhancement
- Economic development and event management
- Employee relations and product launches
- Regional support and start-ups management
- Account management and process improvement
- Public affairs and partner management
- Conference organization and mobile payments expertise
With such a comprehensive skill set, Nan has not only excelled in developing marketing strategies but also contributed to fostering the underlying corporate culture that drives successful branding efforts.
Achievements
Nan Edwards’ career highlights include her notable contributions to brands and organizations that have made significant impacts in their respective industries. Her role at JPMorgan Chase & Co., especially during her various leadership positions, is marked by her ability to drive engagement, enhance customer experiences, and implement marketing strategies that resonate well within the financial sector.
As a former Marketing Director at Softcard, she played a vital role in shaping communication strategies during a critical acquisition period by Google, ensuring that brand messaging aligned with customer perceptions and market demands. Her leadership in this transformative phase has contributed to the successful integration of innovative payment technologies across various platforms.
Among her achievements, Nan's time with the Greater Austin Chamber of Commerce stands out, where her strategies in communication have fostered a stronger connection between local businesses and the community. Her initiatives in public relations have significantly enhanced the chamber's visibility, showcasing the Austin area as a thriving business hub.
Through her extensive career, Nan Edwards continues to embody the principles of effective branding and strategic marketing. Her expertise and dedication make her a valued leader in the marketing and communications field, fostering growth, innovation, and impactful engagement across various sectors.