University of Phoenix

Senior CX Email Specialist, ADT

The Flowery

CRM Marketing Manager

In my capacity, I lead strategic initiatives aimed at reshaping the event landscape. From shaping compelling brand narratives to cultivating impactful partnerships, my dedication is towards positioning AITix as a trailblazer in the ticketing solutions industry.

A.iTix

Business Development Manager

- Optimized email templates and customer journeys to drive interactions, boost purchases, and foster customer loyalty.
-Successfully launched and rebranded ADT products for the email channel, ensuring seamless integration of new branding elements and effective communication of product updates.
- Developed onboarding roadmap for ADT & Google Partnership, collaborating with the Email Development team for campaign alignment.
- Conducted A/B testing for improved customer retention and campaign performance.
- Managed loyalty program communications, led smart home integration strategy, and oversaw the monthly newsletter for 3M+ existing customers.
- Collaborated with the SMS team for synchronized multi-channel customer communication.
- Ensured quality assurance and streamlined the email approval & development process.
- Implemented Salesforce Marketing Cloud's Einstein AI technology for enhanced personalization and segmentation.
- Facilitated inter-department touchpoints to align all channel communication efforts for email, SMS, Direct Mail, and the digital experience.
- Managed the email agency partnership for consistent messaging and brand voice across campaigns.

Senior Email Marketing Specialist 

Buju Banton (ShopBujuBanton.com)

Email Marketing Consultant

The T.E.A.M is a nonprofit organization centering its mission on educating underrepresented communities in four specific areas, Technology, Entrepreneurship, Arts, and Music.

The T.E.A.M thrives on the fact that the program will create a community that is impartial, creative and flourishing. Through continuous educational programs, scholarships, and partnerships the T.E.A.M aims to engage students and young adults to enter the technology, entrepreneurship, arts, and music industry with confidence.

The T.E.A.M

Co-Founder

- Owned and managed CRM Marketing communications for Digicel Group across multiple brands and services.
- Executed dynamic and highly segmented campaigns to a diverse subscriber base of over 3.7 million across 32 markets worldwide.
- Managed a CRM team with 4 direct reports based in the South Pacific Islands.
- Implemented targeted automation strategies for email, SMS, and mobile push notifications to drive engagement, retention, and growth.
- Infused personalization across all CRM channels, ensuring thoughtful user experiences in the lifecycle, transactional, and ad hoc campaigns.
- Contributed to the continuous optimization of automated actions through analysis and A/B testing in multiple languages (English, Spanish, French, and Creole).
- Collaborated closely with CMO, Channel Marketing, and Data teams to develop content, creative assets, and monthly calendar aligned with CRM best practices and regional relevancy.

Digicel Group

CRM Marketing Manager- Diaspora Division 

Skills: Digital Marketing · Data-driven Decision Making · Marketing Campaigns · Presentations · Marketing Analytics · Acquisition Marketing · Microsoft Office · Microsoft Excel · Marketo · Campaigns · Communication · Organization Skills · Marketing Automation · Email Strategy · Cross-Channel Marketing · Attention to Detail · Customer Relationship Management (CRM)

Email Marketing Specialist

Skills: Digital Marketing · Data-driven Decision Making · Marketing Analytics · Acquisition Marketing · Microsoft Office · Microsoft Excel · Marketing Automation · Email Strategy · Customer Relationship Management (CRM)

Kommercial Kings

Skills: Digital Marketing · Acquisition Marketing · Microsoft Office · Microsoft Excel · Customer Relationship Management (CRM)

TheJuiceReport.com

Editor In Chief

- Developed comprehensive strategies for clients across online and offline channels, collaborating directly with clients and the marketing team.
- Organized client data to enhance email marketing metrics and drive higher conversion rates.
- Orchestrated live-stream productions and event planning for clients in the entertainment industry across various locations.
- Delivered data-driven solutions to optimize client projects and digital strategies.
- Analyzed KPIs to identify milestones and provided actionable recommendations for improvement.

Past Clients:

- Grace Jamaican Jerk Festival New York, DC, & Florida (2013 -2020) 
- Jamaica Music Conference (2020- 2022)
- International African Arts Festival (2019- 2022)
- Best of the Best Concerts (2013 - 2018)
- VP Records (2014 - Present)
- Reggae Sumfest (2017)
- Morgan Heritage (2016 -2018)
- Inner Circle (2013 - Present)
- 9 Mile Music Fest (2017)
- Grace Food Products (2014- Present)
- Love & Harmony Cruise (2017)

Naisha N.