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Naina Rs
Deputy Managing Director at GCI Health India
Professional Background
Naina RS is a dedicated and seasoned integrated communication strategist with an impressive 15 years of extensive experience in the field of consumer and private healthcare. Throughout her career, she has been committed to increasing brand visibility through well-crafted consumer behavioral campaigns, targeted content creation, comprehensive social media strategy, and innovative digital growth tactics. At GCI Health, where she currently serves as the Deputy Managing Director, Naina excels in developing and implementing effective communication strategies that cater to the unique needs of healthcare brands, ensuring they connect with their audiences in meaningful ways.
Naina's previous roles have equipped her with a diverse skill set and a unique perspective on brand development. As the former Vice President and Director at Genesis BCW, she led various high-profile campaigns that contributed significantly to the company's growth and innovation in the healthcare sector. Her tenure as Managing Partner at Genesis Burson-Marsteller further exemplifies her ability to strategically reposition and revive brands, bringing complex business issues to the forefront and transforming them into commercially successful narratives.
Prior to her prominent positions in the healthcare sector, Naina held influential roles at Madison World, where she served as Vice President, General Manager, and Associate General Manager. Here, she honed her skills in corporate communications, developing strategic messaging that resonated with diverse audiences.
Naina has also held key positions in other leading marketing and communications firms, including Rediffusion Y&R and Weber Shandwick. Throughout her career, she has leveraged her expertise to foster positive brand perception and drive engagement through meticulously designed communication plans.
Education and Achievements
Naina RS earned her Master's degree in Broadcast Journalism from the prestigious School of Broadcasting & Communication in Mumbai. This strong academic foundation has played a critical role in shaping her analytical skills and understanding of media dynamics, equipping her to tackle the complexities of the communications landscape effectively.
Her impressive career trajectory is marked by significant achievements in launching, repositioning, and revitalizing various brands within the healthcare sphere. Her strategic approach and leadership skills have not only led to the successful execution of numerous campaigns, but have also sparked innovation within the organizations she has represented. Naina's ability to craft compelling stories and translate intricate business issues into relatable success stories has made her a force to be reckoned with in the integrated communication landscape.
Notable Contributions
Naina's reputation as an expert strategist is underpinned by her hands-on approach and results-driven mindset. She has consistently demonstrated her proficiency in building long-lasting relationships with clients and stakeholders, facilitating collaboration, and driving projects to completion. Key highlights of her career include:
- Streamlining communication processes within her teams to foster a culture of creativity and innovation.
- Leading cross-functional teams to deliver comprehensive marketing solutions that align with client goals and objectives.
- Advising healthcare brands on capitalizing on emerging trends in digital communication and consumer engagement.
As an advocate for the power of integrated communication strategies, Naina RS continues to inspire and lead teams within the rapidly evolving landscape of consumer healthcare communications. Her ability to blend analytical prowess with creative problem-solving has solidified her status as a respected leader in the industry.