Nafeesa Jafferjee

Nafeesa Jafferjee is a Freelance Product Strategist and UX Designer based in the United Kingdom. She has over ten years of experience in product design and user experience, with a strong focus on creating engaging and user-friendly digital products. Nafeesa is also the co-founder and Chief of Product at Quirk, a financial platform specifically designed for Gen Z, which aims to empower young adults in managing their finances through personalized tools and gamification strategies.123

Background and Education

• Origin: Nafeesa grew up in Sri Lanka and moved to the United States at 18 to study Public Policy at Duke University. However, she transitioned into design and technology shortly after her graduation, discovering her passion for user experience design while working at a product design consultancy in Silicon Valley.12
• Education:
  • Master of Arts in Service Design from the Royal College of Art (2017-2019).
  • Bachelor of Arts in Public Policy Studies, Marketing and Management, Visual Arts from Duke University (2008-2012).3

Career Highlights

• Freelance Work: Nafeesa operates Nafjaf Designs, where she provides strategic insights and UX design services to various clients.
• Quirk: As co-founder, she plays a pivotal role in developing Quirk, which integrates financial education with user-friendly management tools aimed at younger audiences.12
• Previous Roles:
  • Worked as a Service Designer at the Royal College of Art.
  • Experience Designer at OpenTable, where she designed tools for restaurant operations.
  • User Experience Designer at Vungle, contributing to significant product redesigns that improved user engagement.3

Vision and Goals

Nafeesa is passionate about using design to foster inclusivity and improve user experiences. She aims to leverage her expertise to help organizations innovate and create products that prioritize user needs. Her future aspirations include advancing into leadership roles within design to influence organizational culture positively.12