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    Nadya Balabanova

    IT& Digital Strategy, Advertising, Software Solutions and Service Outsourcing

    Nadya Balabanova is the Director of Client Services at The Smarts, a position she has held since October 2016. She has a robust background in marketing and advertising, having previously worked in various roles within the industry. Her expertise includes managing client relationships and overseeing service delivery to ensure client satisfaction and project success.2

    Balabanova's professional journey reflects a commitment to enhancing client experiences and driving strategic initiatives within her organization. Her educational background includes an MBA, which supports her role in managing complex client services effectively.12

    In addition to her work at The Smarts, she has also been involved in data science and analytics, indicating a diverse skill set that spans both creative and analytical domains.1

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