Nadja Swarovski

Nadja Swarovski is a prominent business executive known for her leadership roles in the fashion and luxury industries. She is currently a Managing Partner at Pegasus Private Capital, a position she took on after leaving her family's renowned crystal business, Swarovski, in December 2021.46

Background and Career

Nadja Swarovski joined the Swarovski company in 1995, which was founded by her great-great-grandfather, Daniel Swarovski, in 1895. Over her 26-year tenure, she became the first woman to serve on the company's executive board and played a pivotal role in repositioning the brand within the fashion industry. She initiated collaborations with high-profile designers, such as Alexander McQueen and Penelope Cruz, and launched innovative product lines, including Atelier Swarovski, which focuses on ethically sourced jewelry.126

In addition to her corporate responsibilities, Nadja has been actively involved in philanthropy. She founded the Swarovski Foundation in 2013, which aims to promote culture, creativity, and environmental sustainability. She has also established a sustainability department within Swarovski, aligning the company with global sustainability goals.12

Education and Honors

Nadja holds a degree in art history from Southern Methodist University and has completed courses at Sotheby’s and the Gemological Institute of America. Her contributions to the fashion industry have been recognized with numerous awards, including an honorary doctorate from the University of the Arts London and being named a Chevalier of the Order of Arts and Letters in France.136

Current Endeavors

At Pegasus Private Capital, Nadja continues to leverage her extensive experience in business strategy, branding, and sustainability. Her leadership is characterized by a commitment to female empowerment and corporate responsibility, reflecting her values and vision for the future of the fashion and luxury sectors.45