Nadine Marcu-Roy

Nadine Marcu-Roy is a seasoned professional in the field of CRM and email marketing, with extensive experience in various roles across multiple companies. She is the Founder of HITSEND.CO, a company specializing in full-stack email and marketing automation services.1

Career Highlights

Current Positions::

• Head of CRM at Sleep Country Canada (since February 2023)
• Head of CRM at Benjamin David Group - BDG (since October 2022)

Previous Experience::

• Consultant at HITSEND.CO (2016 - October 2022)
• Lifecycle Marketing Consultant at INSCAPE: Guided Meditation & Relaxation
• CRM Manager at Airbnb
• Email Marketing / CRM Manager at Breather
• Various roles in web development and email marketing at companies like MindGeek and Génération Multimédia

Skills and Expertise

Nadine is known for her expertise in:

• Email marketing and automation
• Customer Relationship Management (CRM)
• Marketing strategy development
• Personalized and contextual email campaigns
• Lifecycle marketing programs

Education and Certifications

• Salesforce Certified Marketing Cloud Email Specialist
• Attended University of Ottawa (2011-2012)

Languages

Nadine is proficient in both English and French, with native or bilingual proficiency in French.1

Throughout her career, Nadine has demonstrated a strong ability to develop and execute strategic marketing initiatives, manage customer relationships, and leverage technology to create engaging and personalized email campaigns. Her diverse experience across various industries and her role as the founder of HITSEND.CO showcase her entrepreneurial spirit and deep expertise in the field of email marketing and CRM.12