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Nadia Erni
Brand Partnerships Lead bei Odlo
Professional Background
Nadia Erni has carved out a remarkable career in the realms of event management and sports marketing, marked by her deep passion for sports and community engagement. Currently, she serves as the Brand Partnerships Lead at Odlo, a Scandinavian sportswear company renowned for its high-quality thermal wear and outdoor apparel. In her current role, Nadia is responsible for steering strategic brand partnerships that enhance Odlo's visibility and solidify its position within the competitive sportswear industry. Her creative approach to partnership development and brand storytelling has significantly contributed to the company's growth and brand recognition.
Before ascending to her current role, Nadia made significant strides at Odlo, initially taking on the position of Head of Sports Marketing / Events. In this capacity, she was instrumental in managing high-profile sports sponsorships and orchestrating events that aligned with the company's values and mission. Nadia's knack for event management and strategic planning allowed her to successfully execute marketing campaigns that resonated with both athletes and enthusiasts alike. Her earlier position as Junior Project Manager at Odlo provided her with solid footing to understand the operational dynamics of the company, equipping her with invaluable experience in project execution and teamwork.
Beyond her impressive tenure at Odlo, Nadia has also made impactful contributions in other roles. Her time as Projektleitung at Shop Promo allowed her to hone her project management skills further, where she successfully managed promotional projects that boosted brand engagement and customer interest in various markets.
Adding to her diverse portfolio, Nadia's background as a professional beach volleyball player with the FIVB and Swiss Volley underscores her unique connection to sports. This hands-on experience as an athlete not only enriched her understanding of sports dynamics but also cultivated her relationships within the sports community, paving the way for authentic connections in her professional endeavors.
Education and Achievements
Nadia holds a Diplom in Event Management from the Europäische Sponsoring Börse, a prestigious institution recognized for shaping the next generation of event and sponsorship professionals. This formal education equipped her with the theoretical knowledge and practical skills necessary to excel in event planning, sponsorship development, and brand management. Additionally, her studies at KBZ Kaufmännisches Bildungszentrum Luzern further enhanced her business acumen, providing her with a versatile skill set that is beneficial in her current role.
Throughout her career, Nadia has not only achieved professional milestones but has also been personally fulfilled by contributing to events that promote sports and well-being. Her dedication to fostering partnership synergies between brands and sports events is reflected in her successful campaigns and collaborative projects.
Achievements
Under Nadia's leadership, Odlo has secured valuable partnerships that have elevated the brand within global sporting communities. Her strategic vision has led to the execution of several award-winning campaigns that effectively bridge the gap between brand marketing and athletic passion. She understands the pulse of today's consumers and knows how to create compelling narratives that connect them with Odlo's products. Nadia's professional journey is a testament to her skillful navigation in a highly competitive industry, driven by her love for sports and commitment to excellence.
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