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Nadia Berger
Understand, define, and design together
Professional Background
Nadia Berger is a highly accomplished professional with a rich background in industrial engineering, design, and user experience. She currently holds the prestigious position of Design Ops Program Manager at UBS, where she applies her extensive knowledge of design management and operations to streamline design processes and enhance user experiences across various platforms. With her remarkable ability to build cross-functional relationships and lead design teams, Nadia plays an integral role in driving innovation and fostering a culture of excellence in design at UBS.
Before her tenure at UBS, Nadia garnered valuable experience at RBC, one of Canada’s largest banks. Here, she excelled in various roles, including Senior Manager of Design Operations and Design Research Practice Lead. During her time at RBC, she became a pivotal force in establishing design operations that effectively integrate user-centric methodologies into the organization’s wide-ranging projects. Her commitment to improving processes and driving impactful design initiatives has led to significant advancements in the bank's design strategies.
Nadia's rich experience extends beyond banking as she has also contributed significantly to the healthcare sector. She served as a Healthcare Strategist at Throughline Strategy Inc. and previously held various positions at Cancer Care Ontario, including Senior Project Team Lead and Process Improvement Engineer. Nadia's ability to apply industrial engineering principles to healthcare has resulted in tangible improvements in patient care outcomes and operational efficiency.
Education and Achievements
Nadia's educational background is as impressive as her professional accomplishments. She holds a Bachelor of Applied Science in Industrial Engineering from both the School of Continuing Studies and the University of Toronto, showcasing her dedication to advancing her expertise in engineering principles and their applications in the design realm. Furthermore, Nadia further developed her creative capabilities by earning a Master's in Design from OCAD University, a premier institution known for its strong focus on innovative design practices.
In addition to her engineering studies, Nadia enriched her linguistic skill set by studying German at the Goethe Institute. This education not only enhances her communication capabilities but also reflects her commitment to global perspectives and understanding diverse markets.
Nadia is well-regarded for her commitment to education and knowledge sharing, serving as a Teaching Assistant at IDEO U and as a User Research Instructor at the Comparative Education Service at the School of Continuing Studies, University of Toronto. These roles highlight her dedication to nurturing the next generation of design and research professionals by imparting knowledge and showcasing her unique insights from her extensive career.
Achievements
Throughout her impressive career, Nadia has consistently achieved remarkable milestones that underscore her expertise and leadership in design and industrial engineering. Her role at UBS has seen her leading teams in creating strategic design frameworks that enhance collaboration and innovation, directly impacting the company’s success and user engagement.
During her time at RBC, Nadia spearheaded numerous design initiatives that significantly improved the user experience of digital banking services. Her leadership in establishing a comprehensive design research practice at RBC has set a new standard for how user insights are integrated into the design process. By advocating for a human-centered approach, she has successfully bridged the gap between user needs and technological capabilities.
Nadia's contributions to healthcare technology are equally noteworthy. Her work as a Healthcare Strategist and Improvement Coach has allowed her to lead large-scale projects that focus on process improvements and user engagement in healthcare systems. She has successfully implemented quality improvement strategies that have not only enhanced service delivery but also transformed communication systems within healthcare organizations.
Through her diverse roles and responsibilities, Nadia has developed a unique proficiency in design thinking, user research, and operations management, making her a sought-after mentor and resource in the industry. Her ability to blend technical knowledge with creative design thinking ensures that she continues to influence the fields of industrial engineering and design significantly.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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