Myles McCormick

Myles McCormick is an esteemed consumer executive who specializes in leading and investing in high-growth consumer and specialty retailing companies.

Currently holding the position of CEO at FORMA Brands, Myles oversees a diverse portfolio of beauty brands including Morphe, Morphe 2, Playa Beauty, Lipstick Queen, Bad Habit Skincare, and Such Good Everything.

Prior to his role at FORMA, Myles co-founded Elevate Brandpartners, a consumer brand accelerator platform that focused on investing in and supporting young consumer brands such as Morphe Cosmetics and Quay Australia.

With a strong financial background, Myles served as the CEO of Bare Escentuals where he played a pivotal role in the company's $1.8 billion acquisition by Shiseido and led them through a successful IPO, achieving significant sales growth.

Myles' expertise extends beyond the beauty industry as he previously held key positions at The Gymboree Corporation, helping revitalize the company and driving substantial shareholder value.

In addition to his operational roles, Myles is an active board member, contributing to the strategic direction of FORMA Brands, Quay Australia, and a.k.a Brands, which includes Princess Polly, Petal and Pup, Rebdolls, and Culture Kings.

Myles holds a Master of Business Administration from Notre Dame De Namur University and a Bachelor of Science in Economics from California Polytechnic State University - San Luis Obispo.