Musarrat Bano

Musarrat Bano is the Head of Customer Success at Assertive Yield B.V., a global company that provides solutions for publishers to optimize their advertising revenue.13 In her role, she leads and mentors the Customer Success team, focusing on ensuring customer satisfaction and developing strategies to enhance the customer experience.3

Professional Background

Musarrat joined Assertive Yield B.V. as part of the company's expansion of its leadership team in 2022.1 This move came during a period of significant growth for the company, which saw a tripling of its year-over-year revenue and a 70% increase in its customer base.1

Responsibilities

As Head of Customer Success, Musarrat's key responsibilities include:

• Leading and mentoring the Customer Success team
• Developing and implementing strategies for customer satisfaction
• Ensuring the success of Assertive Yield's clients

Company Context

Assertive Yield B.V. is a SaaS company that specializes in helping SSPs, publishers, and ad networks optimize their advertising revenue through real-time attribution and yield optimization.1 The company offers a suite of solutions including Yield Manager, Yield Intelligence, and Yield Optimization, which use AI-driven technology to provide data from all revenue sources and optimize both revenue and user experience.2

Recent Activities

Musarrat has been actively representing Assertive Yield B.V. at industry events. For instance, she attended the DMEXCO - Digital Marketing Expo & Conference alongside other colleagues from the company.4

Musarrat Bano is part of a team of approximately 28 employees at Assertive Yield B.V., where she plays a crucial role in the company's management structure.5