Murdoch Mackinnon

Murdoch Mackinnon is the Co-CEO of Brené Brown Education and Research Group, a position he has held since January 2022.1 He is a strategic and creative leader with over 20 years of experience in developing and implementing brand-building programs for high-profile, purpose-driven organizations.1

Career Progression

Mackinnon's career at Brené Brown Education and Research Group began in December 2015 when he joined as Chief Strategy Officer. After serving in this role for about six years, he was promoted to Co-CEO in January 2022.1

Professional Experience

Before joining Brené Brown Education and Research Group, Mackinnon's career included:

• Independent Consultant: He ran his own consulting firm, Intention PR | Murdoch Mackinnon Management, from April 2011 to December 2015.1

• Senior Vice President at Edelman: Mackinnon spent nearly a decade at Edelman, a global communications firm, from February 2001 to October 2010. He progressed through various roles, including Account Supervisor, Vice President, and ultimately Senior Vice President.1

Key Achievements

During his time at Edelman, Mackinnon worked on several high-profile campaigns:

• Oversaw the Campaign for Real Beauty for Dove, which engaged millions of women with the brand's mission to be an agent of social change.1
• Spearheaded the launch of Dove Men + Care, including an integrated Super Bowl program.1
• Led the development of social media strategy and issues management protocols for various brands.1

Education

Murdoch Mackinnon holds a B.A. in Communication Studies from Queen Margaret University, which he earned between 1995 and 1998.1

Mackinnon's extensive experience in strategic communications, brand building, and leadership roles has prepared him for his current position as Co-CEO at Brené Brown Education and Research Group, where he continues to apply his expertise in amplifying and scaling purpose-driven organizations.