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Murat Zengin
Asistant General Manager, Marketing
Murat Zengin is the Assistant General Manager of Marketing at OPET, a leading fuel distribution company in Turkey. He has held this position since March 2019, where he plays a critical role in driving the company's marketing strategies and customer engagement initiatives.34
Zengin brings over 20 years of experience in marketing, emphasizing the importance of customer-centric approaches and technological advancements in the fuel industry. Under his leadership, OPET has implemented various digital transformation strategies, including partnerships with platforms like Dataroid to enhance customer experiences through personalized services and big data analytics.2 He has been involved in significant marketing campaigns, such as the recent collaboration with Turkish comedian Cem Yılmaz, which aimed to reinforce OPET's brand identity and commitment to customer satisfaction.1
In summary, Murat Zengin is recognized for his strategic vision and innovative approach in the marketing domain, contributing to OPET's reputation as a customer-oriented brand in Turkey's competitive fuel sector.
