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Muli Helfman
Creative & Innovation Officer @Mulidea | Ideas surfer | Content Entrepreneur | Lecturer
Muli Helfman is a seasoned brands builder and innovation thinker with over 25 years of experience in the industry. As the Founder of Mulidea, a creative boutique located in Tel-Aviv, Muli specializes in transforming products into powerful brands. His expertise lies in giving products unique names, identities, and personalities, as well as crafting brand visions and emotional values that resonate with customers. Muli excels in brand strategy, creative marketing, copywriting, creative direction, and video production, having created over 500 commercials and various marketing materials. His client portfolio includes organizations, SMBs, advertising agencies, startups, and production companies.
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Location
Israel
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