Mukul Sheopory

Mukul Sheopory is the Director of SMB Product Marketing at RingCentral, where he focuses on developing marketing strategies tailored for small and medium-sized businesses (SMBs). He has a robust background in product marketing, having previously worked with notable companies such as Intuit and GoDaddy, where he honed his skills in creating effective messaging and value propositions for products aimed at small business owners.12

Educational Background

Mukul holds an MBA in Business Administration and a Bachelor's degree in Electronics and Communications Engineering. His educational foundation supports his expertise in both technical and marketing domains, allowing him to bridge gaps between complex products and customer needs.2

Professional Experience

• RingCentral: As Director of SMB Product Marketing, Mukul leads initiatives to enhance market penetration and customer engagement for SMB-focused products.
• GoDaddy: He played a pivotal role in launching a new website builder product, where he developed marketing campaigns that successfully attracted customers by emphasizing cost-effectiveness and usability.
• Intuit: His experience here further solidified his understanding of the SMB market and the unique challenges these businesses face.13

Publications

Mukul is also an author of "Bucephalus' Shadow: Ten Business Lessons From the Life of Alexander the Great," a book that draws parallels between historical strategies and modern business practices. This work reflects his interest in strategic thinking and its application to contemporary business challenges.13

Personal Insights

Mukul is passionate about helping small business owners navigate technical products, believing that effective communication can empower them to succeed. He emphasizes the importance of understanding customer insights to craft compelling marketing messages.1

For more information or to connect with him professionally, you can find his LinkedIn profile under the username mukulsheopory.