Cornell University

Operations Data Analyst at Taxfix

Senior Data Analyst

Taxfix

Operations Data Analyst

-Showed that a third party solution was causing the exact problems it was meant to solve and saved the company six figures annually

-Worked with my team to build a time-series model that predicted the number of emails and phone calls customer support would receive with 90% accuracy

-Used a logit model to determine the characteristics of high value merchants that customer support should prioritize with a potential 1% revenue boost

-Utilized cluster analysis to determine the characteristics of customers that generate revenue and don't contact customer support

-Mentored new team members and trained them on internal processes and statistical concepts

SumUp

Operations Analyst

-Performed data analysis, research and optimization, increasing portfolio revenue by 20%

-Analyzed campaign results to highlight key insights and translate those into concise, actionable recommendations for future projects

WeQ Global

Junior Publisher Account Manager

-Led team of five to reevaluate customer pricing and segmentation and build consensus around new data-driven tools

-The adjusted price model suggested revenue could be increased by 10% if implemented

PayScale, Inc.

Account Executive

Led a staff of five and various external contractors. Responsible for project management, restructuring the organization, and developing strategic direction
-Used data-driven insights and trends to discover under-served customer segments, doubling projected revenue for 2016
-Formulated new marketing initiatives to increase customer pipeline for coding classes
-Drove account management for the organization's consulting activities, increasing revenue in Q4 2015 by 50%
-Collaborated closely with engineering team to complete mobile application projects, including an app for UNESCO, in 30% of the time allocated by the initial contract

The Dev School

Interim CEO

Joined Kenya's first coding school to formalize sales processes. Led consumer acquisition for coding classes, 	negotiated strategic partnerships, interviewed customers ,and acquired mobile/web development contracts

-Tested different customer value propositions and messaging of coding classes, resulting in a 20% application increase
-Analyzed competitions' strengths and weaknesses and identified growth opportunities in a new area, corporate trainings 
-Pinpointed customer pain points and needs in order to launch targeted new mobile application programming classes
-Presented mobile application contract proposals to SMB clients

Director of Business Development

Launched an e-commerce men's wear business. Responsible for business planning, brand messaging, and hypothesis testing

-Optimized the company's email strategy by running A/B split tests, maintaining a 50% open rate on email marketing campaigns
-Crafted data-driven marketing plans for the organization's crowd-funding campaign on Kickstarter, earning 110% of its revenue target
-Increased annual revenue by a factor of 12 in 2015
-Drove product launch activities including value proposition development, customer segmentation, product testing, and customer relationship building

Bora Wear

Founder & CEO

Drafted a report evaluating how the gender of the head of a household affected the decision to adopt agricultural innovations that increase milk production and thus improve their livelihoods. The report was based on analysis with STATA of data from the East African Dairy Development project.

Mugo Muna