Ilya Daftari, M.Sc.

Ilya Daftari, M.Sc. is a professional working in the field of marketing and media, currently holding the position of Director of Marketing Performance Management and Media at BRP (Bombardier Recreational Products).13 Based in Montreal, Canada, Daftari has established a significant presence on LinkedIn with over 500 connections.1

Professional Background

Daftari's role at BRP involves overseeing marketing performance management and media strategies. His expertise appears to span various aspects of marketing, including:

• Digital Media Planning: Daftari has shared insights on the complexities of digital media planning and execution, emphasizing that technology amplifies the marketer's ability to make decisions rather than simplifying the process.7
• Advertising and Media: He regularly engages with content related to advertising and media trends on professional platforms.4

Interests and Initiatives

Beyond his primary role, Daftari demonstrates a range of interests and initiatives:

• Education and Mentorship: He has expressed interest in combining his passions for sport, business, and teaching to provide high school students with opportunities to learn about these fields.2
• Industry Trends: Daftari actively shares and comments on various industry-related topics, including vehicle subscription models and marketing insights.56

Social Media Presence

Ilya Daftari maintains an active presence on professional social media platforms:

• LinkedIn: His profile username is "ilyadaftari," where he regularly posts about marketing, media, and industry trends.123
• Twitter: He also has a Twitter account under the handle @ilyadaftari, where he shares professional content and insights.5

Daftari's engagement on these platforms suggests he is a thought leader in his field, consistently sharing knowledge and staying abreast of industry developments.