Morten Kaae Sorensen

Partner I Head of Financial Services Nordics I Simon-Kucher & Partners I Commercial strategy and pricing expert

Morten Kaae Sorensen is a Partner and Co-Managing Director at Simon-Kucher & Partners, where he leads the firm's operations in the Nordic Financial Services sector. His expertise encompasses advising clients in banking, insurance, and other financial services on various aspects of commercial strategy, including value proposition sales, product packaging, and pricing strategies.1 3

Professional Background

Experience: Morten has over 12 years of experience in commercial consulting, having worked in both Copenhagen and London. His role involves crafting strategies that help financial institutions enhance their market positioning and profitability.1
Education: He holds a Master of International Business and a bachelor's degree in Managerial Accounting and Finance from Copenhagen Business School.1

Contributions and Insights

Morten has contributed to several publications and insights related to the financial services industry, focusing on topics such as:

Strategies for insurers to improve sales through omnichannel approaches.
Addressing untapped cross-selling potential in insurance.
Key growth topics for Chief Commercial Officers (CCOs) in 2023.1 2

His work emphasizes practical solutions tailored to the specific needs of financial service providers, aiming to drive sustainable growth amidst changing market conditions.2 3