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Morten Biltoft-Riis
Senior Director, Market & Commercial Development at the LEGO Group
Morten Biltoft-Riis is a senior executive at the LEGO Group, currently holding multiple leadership positions within the company. He serves as the Head of eCom Nordics (Sales Director), responsible for leading a team focused on eCommerce across the Nordic region.2 Additionally, he holds the title of Senior Director, Market & Commercial Development at the LEGO Group.
Previously, Biltoft-Riis worked directly with the CEO of the LEGO Group, Niels B., in the Southern Region of South Jutland, Denmark.1 His professional background includes experience with other major brands, as he has worked for adidas and BESTSELLER before joining LEGO.3
Biltoft-Riis is actively involved in talent acquisition for the LEGO Group, particularly in the eCommerce sector. In January 2024, he posted on LinkedIn about seeking strong eCom talent to join the company, indicating his role in growing and developing the digital commerce team.3
