Morgan Oliveira

Morgan Oliveira is the founder and principal of Grounded, Etc., a consultancy firm specializing in working with mission-driven startups and entrepreneurs.13 With a strong background in the food technology industry, Morgan has established herself as a prominent figure in the business world.

Professional Experience

Morgan's expertise lies in consulting with startups across various areas, including communications, strategy, and more.1 She has an impressive track record of working with top brands in the food and technology sectors:

• Collaborated with companies like sweetgreen, Apeel Sciences, and Calm.com1
• Served as an advisor to companies such as Actual Veggies and FTW Ventures1
• Holds the position of Venture Partner at New Climate Ventures3

Prior to founding Grounded, Etc. in 2015, Morgan was notably the first employee at Eat JUST, a global food technology company known for its plant-based egg products.14

Recognition and Expertise

Morgan's contributions to the industry have not gone unnoticed. She was recognized as one of the Top 50 Best PR People in the Tech Industry by Business Insider.1 Her expertise extends to various areas:

• Food technology
• Communications and public relations
• Business strategy
• Startup consulting

Current Focus

As the Principal of Grounded, Etc., Morgan continues to work with innovative companies in the food tech space. Some of her current engagements include:

• Working with Tindle and Karana, likely in advisory or consulting roles2
• Collaborating with Journey Foods2
• Advising Geltor, a company in the alternative protein space2

Morgan Oliveira's diverse experience and expertise in the food technology and startup ecosystem have positioned her as a valuable consultant and advisor in the industry.