Morgan Hay-Chapman

Morgan Hay-Chapman is a strategist at Zeus Jones, a creative agency that focuses on influencing consumer behavior and culture through innovative strategies. She has a strong background in social media and brand engagement, having previously held various roles at space150, including Social Media Strategist and Director of Social Media. Her experience includes managing social media campaigns and developing engagement strategies for diverse organizations.

Education and Early Career

Morgan graduated from the University of Minnesota-Twin Cities, where she honed her skills in public relations and media planning. During her time at university, she also served as the President of The Minnesota Daily, showcasing her leadership abilities early on. Her early career included internships in public relations at the Guthrie Theater and the Science Museum of Minnesota, as well as a social media internship at The ALS Association.

Current Role and Projects

At Zeus Jones, Morgan specializes in engagement strategy, brand strategy, data analysis, and loyalty strategy. She has been involved in significant projects, such as exploring Gen Z's fluid identity through research that emphasizes understanding the evolving nature of consumer identities. This work aims to help brands adapt their strategies to better resonate with younger audiences who have a dynamic sense of self.23

In addition to her strategic work, Morgan is a key contributor to Athena Jones, a creative initiative launched by Zeus Jones in 2019. This project allows team members to explore emerging ideas from culture and business, fostering creativity and collaboration within the agency.1

Impact and Philosophy

Morgan believes in the importance of deeply understanding consumer behavior to create meaningful connections between brands and their audiences. Her approach emphasizes flexibility in brand identity, advocating for brands to embrace a more fluid understanding of their expression in response to changing consumer dynamics.23