Morgan First

Morgan First is an entrepreneur and experience designer based in New York City. She is the Co-Founder of Catching Flights, an immersive storytelling company that creates playful cultural experiences across the United States.1

With over 20 years of experience in marketing, strategy, event production, operations, and management, Morgan is known for her high-energy leadership and entrepreneurial spirit. She specializes in creating interactive and meaningful experiences that benefit all parties involved.1

Some key highlights of Morgan's career include:

• Co-founding Catching Flights in May 2022, which designs and builds immersive, educational events1
• Being named in Inc.'s "30 Under 30" in 2011 for her work with Wine Riot and wine education1
• Receiving recognition in design's "40 Under 40" in 2019 for her work on Rosé Mansion and interactive retail design1
• Being featured in Wine Enthusiast's "40 Under 40" in 2019 for innovations in the wine industry1

Prior to Catching Flights, Morgan co-founded and served as CEO of Second Glass Inc (Wine Riot) from 2008 to 2017.1 She has also held positions at WeWork in events and partnerships, and has been a council member of the Young Entrepreneur Council (YEC) since 2010.1

Morgan is passionate about creating experiences that inspire, educate, and bring joy. Her expertise spans various areas, including ticketed experiences, strategic partnerships, event planning, experiential marketing, branding, and entrepreneurship.1