Morgan Abraham

Morgan Abraham is the Co-Founder of Smoodi, a company that specializes in automated smoothie machines designed to provide healthy beverage options without the need for additional labor. Founded in 2018 and based in Boston, Massachusetts, Smoodi aims to tackle food insecurities and promote healthy habits through its innovative "smoothie store in a box" solution, which is particularly targeted at sectors such as convenience stores, gyms, universities, and hospitals.123

Professional Background

Abraham has been instrumental in the development of Smoodi's technology, which includes a robotic, self-cleaning smoothie machine that allows for fresh smoothies to be made on demand. This technology not only streamlines the smoothie-making process but also addresses issues related to food waste by utilizing frozen fruit and minimizing overhead costs.123 Under his leadership, Smoodi has expanded its reach significantly, aiming to operate in all 50 states and diversify into new markets like office settings.1

Vision and Impact

Abraham emphasizes the importance of partnerships in Smoodi's success, leveraging insights from various players in the food industry to enhance product offerings. The company has raised a total of $6.3 million in funding, with a notable $5 million raised recently to further its expansion efforts.24 Smoodi's approach not only meets the growing demand for convenient and healthy food options but also aligns with trends towards automation and efficiency in food service.35

Morgan Abraham's work at Smoodi reflects a commitment to innovation in the food and beverage industry, particularly through technology that promotes healthier eating habits while addressing operational challenges faced by retailers and food service operators.