Montserrat Lavilla

Digital Transformation Director, Arena Media (Havas Group). CMO, Ex Fotocasa Habitaclia (Adevinta). PhD.

Montserrat Lavilla is a prominent figure in the field of digital transformation and strategic marketing, currently serving as the Digital Transformation & Strategic Director at Arena Media, part of the Havas Group. She has a robust background in marketing and digital strategy, with extensive experience across various roles.

Professional Background

Current Role: Digital Transformation & Strategic Director at Arena Media.
Previous Position: Chief Marketing & Sales Officer at SotySolar since July 2023.
Board Membership: Active board member of Club Marketing Barcelona since January 2019.
Academic Involvement: Lavilla has been a lecturer and professor at several institutions including UPF, UAB, UOC, and Elisava since 1998, focusing on subjects such as strategic planning and branding.1

Education

Doctorate in Marketing Online from Universitat Autònoma de Barcelona (1990-1994).
Doctorate in Advertising and Public Relations, with a thesis on brand-user interaction on Facebook (2010-2017) from the same university.1

Achievements

Montserrat Lavilla has received several accolades for her contributions to the marketing field:

Leadership Award at the World Marketing Festival in 2018, recognizing her as one of the top professionals in marketing.
Renewable Energy Leader of the Year 2023, awarded by Energy Box.1

Expertise

Her expertise encompasses areas such as:

Digital transformation strategies.
Customer experience enhancement.
Strategic marketing planning.

Lavilla is known for advocating a customer-focused approach to digital transformation, emphasizing the importance of aligning technology with business objectives to drive growth and innovation.2