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How Differing Leadership Styles Build Better Teams - Built In

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Temple University

Temple University Japan

The American University of Paris

Cooper Elementary School

President, COO & Co-Founder at Storyvine

I am volunteering for Beyond Exceptional an amazing nonprofit organization, founded by Megan Patterson, dedicated to developing an educational methodology for neurodiverse children globally.

Beyond Exceptional

Chief Strategist (volunteer position) 

Storyvine is a guided video production technology platform that guides you to tell a specific story, like a patient journey or constituent story, using your phone. Upload the video to our system, which automagically edits it and creates the video in about 5 minutes.  Founded in 2012, Storyvine’s clients include multi-nationals, advocacy groups and non-profits, among others, that want to use video to simplify storytelling to move business forward.

Storyvine

Academic Partnerships

Marketing Advisory Board Member

Cactus Communications Pvt. Ltd.

Freelance Account Planner

•	Full Competitive Analysis of how your competitors are using all social media tools. 
•	Consumer Analysis, which can range from the basic, i.e. how your target uses social media, to the advanced, e.g. private research communities, surveys, online ethnography, etc. 
•	Comprehensive social media marketing plans

Execute and maintain the following or train your organization to do so:
•	Blog creating and posting
•	Social Networks creating and maintenance
•	Virtual world creation and event hosting (with or without simultaneous real world events)
•	Social Media Press Kit creation and blogger outreach
•	Video and audio production and channel dissemination.

Conversify

Partner

McClain Finlon Advertising

Group Director, Strategic/Account Planning

Karsh/Hagan

* Identified trends and consumer insights and translated them into strategic and tactical marketing opportunities for F500 companies and agencies. Areas of application: branding, message development, loyalty, segmentation, new media/social networking, pop-up retail and product development. 

* Led the travel & leisure practice. Clients included: Disney, Starwood, Harrah’s, Carlson , Royal Caribbean, Mall of America, etc.

* Specialized in the single parent demographic and the Generation X generation cohort.  Conversant across all cohorts.

* Regularly worked cross industry including technology, sports and fitness, food & beverage, entertainment, home products, retail, auto/motorcycles, CPG, financial services, etc.

* Advised clients on specific research topics: gift cards, luxury/Trading Up/Down, sustainability (green), blue collar worker, moms, and the consumer impression of authenticity and foreign influence on brands. 

* Contributed to closing new business opportunities.

Iconoculture (purchased by the Corporate Executive Board)

VP Consumer Strategist, Travel & Leisure

Responsible for all aspects of investor relations and shareholder services for a $5 billion NYSE-traded company with 40%/55% retail/institutional shareholder base. 
Developed and executed a plan to more efficiently target institutions and market to retail investors. 
Developed relationships and better communication with sell-side analysts, increased coverage 
Added discipline regarding Regulation FD disclosure 
Prepared all IR presentations, releases and marketing materials and organized all IR events.

United Dominion Realty Trust

Vice President

Business Strategy – competitive analysis, industry trends, operational considerations

Consumer Insights – Consumer trends and insights, Secondary research and summary, focus groups, ethnography, intercepts, pattern recognition and observational. Given my analytical background (my first career was in investment banking), I have a strength in quantitative market research, too.

Brand Planning – New brand launches, messaging strategy, brand foundation and positioning

New Business - Develop and present pitches

New Product Development - Innovation sessions, Product concept ideation, Naming

Freelance Management Consulting

Finance, Marketing and Communications Consultant

Active Currents

Consultant

Amisto.com was a planning and booking Web travel site that allowed travelers to research expert travel information organized by activity, interest, or destination; book locally owned and operated hotels, tours, and ground arrangements independently in addition to the standard chain hotels; choose Amisto.com-inspected and qualified properties; meet fellow travel enthusiasts in Amisto.com's on-line community; and review other travelers comments.

Amisto.com

President & CEO

Industry Analyst—Internet

Worked under Jonathan Cohen.
• Researched consumer adaptation of technology and how that translated into business models
• Wrote analyst reports, earnings models, developed agendas and panels for conferences (Digital Television,
IP Telephony and e-Commerce)
• Weekly access to C-Suite at every major Internet company in the mid-90s (Yahoo, Excite, Lycos, etc.)
• Marketed public equities to institutional and retail clients and internal sales force

Merrill Lynch

Industry Analyst

Research Associate—Internet and Global Tech Strategy

Worked under Jonathan Cohen. 

Researched consumer adaptation of technology and how that translated into business models
• Wrote analyst reports, earnings models, developed agendas and panels for conferences (Digital Television,
IP Telephony and e-Commerce)
• Weekly access to C-Suite at every major Internet company in the mid-90s (Yahoo, Excite, Lycos, etc.)
• Marketed public equities to institutional and retail clients and internal sales force

UBS Securities

Research Associate

Junior Research Associate-Special Situations (technology companies in various fields: medical, Internet, retail, etc.)
Research Assistant—Airlines and Logistics

Worked under Jonathan Cohen.
• Researched consumer adaptation of technology and how that translated into business models
• Wrote analyst reports, earnings models, developed agendas and panels for conferences (Digital Television,
IP Telephony and e-Commerce)
• Weekly access to C-Suite at every major Internet company in the mid-90s (Yahoo, Excite, Lycos, etc.)
• Marketed public equities to institutional and retail clients and internal sales force

Monique Elwell